In-Store Marketing Specialist - Energy Business… at Rakuten · Tokyo

In-Store Marketing Specialist - Energy Business Department

Location: Tokyo, Japan

Job Description:

Business Overview

Rakuten is Japan's largest marketplace and Internet ecosystem, offering a wide range of more than 70 services, including e-commerce, travel, banking, fintech, food delivery, golf, insurance, instant messaging, and mobile networking. Rakuten offers more than 140 services worldwide, of which Communications & Energy Company is the division that operates the cell phone business and other telecommunications and electric energy-related businesses.

Please see below for a list of Communications & Energy Company's services*.

https://corp.rakuten.co.jp/about/company/communications_energy.html

Department Overview

As a retail electricity provider of the Rakuten Group, Rakuten Electricity provides "Rakuten Denki," an electricity service for general households, and "Rakuten Gas," a city gas service. Rakuten Electricity is expanding its services to become the No. 1 new electric power company by providing a safe, convenient, and affordable experience close to its users.

The service features a simple design with a basic charge of zero yen and a single metered charge based on the amount of electricity used, instead of the complicated and difficult electricity rate plans of the past. The service allows customers to receive Rakuten points based on their electricity bills and to pay their electricity bills with the points.

Furthermore, the digitization of the energy field is expected to continue in the future, including the digitization of electricity meters, the development of mobile communication technology, and the spread of IoT and AI. With the spread of distributed power resources such as solar power generation, storage batteries, and electric vehicles, virtual power plants (VPPs) can be used to control and optimize power supply and demand, bundle power sources generated by each household, and mutually trade power. I can also imagine a future where this is done. Against this backdrop, we aim to establish a new power platform by leveraging Rakuten Group's IT technology and big data.

Business Growth & Impact

You will work in a dynamic environment where you can directly contribute to the expansion of the Rakuten Ecosystem by leveraging Rakuten Mobile shops—a powerful, high-impact brick-and-mortar channel.

Autonomy & Ownership

This role offers immense fulfillment and high visibility; the sales strategies, methodologies, and pitch scripts you develop will be scaled across stores nationwide, directly driving and reflecting in subscriber acquisition growth.

Career Horizons & MobilityWithin

Rakuten Group’s highly diversified business model, you will have the unique opportunity to sharpen multi-dimensional skills across sales strategy, data analytics, and business development to future-proof your career.

Position:

Why We Hire

This is an expansion-driven recruitment. Backed by steady and sustained revenue growth, we are looking to add talented members to our team as we aim for even greater market expansion.

Position Details

You will be responsible for the in-store marketing operations of "Rakuten Denki" (electricity services) across Rakuten Mobile shops nationwide.

With the goal of driving further subscriber growth from physical store touchpoints, you will establish sales operations, analyze regional challenges, and scale successful case studies across the network.

Specific Duties Include

- Include:Optimizing sales processes and formulating/executing in-store sales strategies for Rakuten Denki within Rakuten Mobile shops.

- Analyzing multi-store sales performance and managing key KPIs.

- Extracting ground-level insights through feedback sessions with store staff to improve and standardize sales methodologies (remote locations are managed via Zoom, etc., rather than business travel).

- Turning success stories into best practices and developing company-wide training manuals and pitch scripts.

- Designing and implementing training programs for store staff to elevate overall sales skills.

- Planning and designing incentives and campaigns aimed at boosting sales performance.

Role Features & Highlights

- Innovative Customer Acquisition

Go beyond traditional, offline brick-and-mortar marketing. You will optimize customer traffic by leveraging Rakuten’s unique digital ecosystem alongside innovative in-store initiatives.

- Massive Field for Impact

With a nationwide footprint of approximately 1,500 Rakuten Mobile shops—and counting—you will drive results across a massive, expanding scale. (Strategies and operations are seamlessly rolled out to remote locations through efficient Zoom communication).High Visibility & Tangible Growth

- This is a rapidly expanding initiative. You will experience the immense satisfaction of watching the strategic campaigns you design scale nationwide and directly translate into major business milestones.

Work Environment

Business Planning team

Number of people: 6 people

Composition: men and women in their 20s-40s

All are mid-career hires, some with no experience in the energy industry.

Mandatory Qualifications:

- Minimum of 2 years of experience as a Supervisor, Area Manager, Store Manager, or in an equivalent role within telecom carriers, retail agencies, consumer electronics mass retailers, or insurance agencies.

Proven track record of planning, executing, and optimizing sales strategies, marketing initiatives, and store operations.

Desired Qualifications:

- Experience managing agencies or providing guidance and support to franchise locations

- Experience in project management within a large-scale sales network

- A proven track record of significantly increasing quantitative results, such as sales figures, based on data-driven hypothesis testing

- English proficiency

#business #marketing #PR #communicationsandenergy

Languages:

Japanese (Overall - 4 - Fluent)