QIAGEN→
Marketing Specialist, Trade Shows and Events,… at QIAGEN · Germantown
Job Description
Marketing Specialist, Trade Shows and Events, ComOps, NA
Location: Germantown · Onsite
Overview
At QIAGEN, we are driven by a simple but powerful vision: making improvements in life possible.
We’re dedicated to revolutionizing science and healthcare for the better. From our entrepreneurial roots to our current global presence, we've grown into a force for positive change. With thousands of employees across six continents, collaboration is our greatest strength. We’re always striving to identify talented individuals to join our exceptional teams.
We have played a pivotal role in shaping modern science and healthcare, and we're just getting started. If you're someone who thrives on new challenges, values diversity and wants to make a tangible difference in people's lives, then QIAGEN is the place for you.
At QIAGEN, every day is an opportunity to make a real-life impact.
Join us, grow with us, and together, let's shape the future of biological discovery.
- Tier 1 & Tier 2 Shows – Global Collaboration & Regional Leadership:
- Partner with the global trade shows team to execute and lead Tier 1 and Tier 2 industry shows within the North America region.
- Ensure proper execution of booth design, logistics, staffing, and materials aligned with global brand standards and campaign themes.
- Provide regional leadership and oversight to ensure shows reflect QIAGEN’s market positioning and strategic priorities.
- Tier 3 Shows – Direct Management & ROI Accountability:
- Directly manage and execute all Tier 3 trade shows and regional events within North America.
- Own end-to-end event planning and execution, including venue coordination, vendor management, budget oversight, logistics, and on-site presence.
- Establish clear ROI metrics for each show and track performance against targets; conduct post-event analysis to measure lead generation, customer engagement, and brand impact.
- Maintain detailed visibility into performance data and reporting to inform strategic decisions for future events.
- Continuous Improvement & Impact Optimization:
- Identify and implement opportunities to improve event execution, increase audience impact, and enhance customer and prospect engagement.
- Drive strategies to maximize ROI and operational efficiency; seek ways to do more with less while increasing show impact and presence.
- Consolidate show calendars where appropriate to strengthen QIAGEN’s focus and impact at key events.
- Analyze competitive presence at shows and recommend strategies to differentiate QIAGEN and strengthen market positioning.
- Event Resources & “Event in a Box” Development:
- Work with marketing interns and team members to develop and maintain a library of reusable event resources, tactics, and collateral.
- Create “Event in a Box” packages that enable Tier 3 shows to be executed efficiently and with consistency across the region.
- Ensure all materials and resources are aligned with global brand guidelines, regional campaigns, and QIAGEN’s messaging standards.
- Update and optimize these resources annually based on performance data and market feedback.
- Cross-Functional Collaboration & Stakeholder Management:
- Partner closely with regional and global marketing teams, product marketing, and segment teams to align show strategy with broader marketing initiatives.
- Collaborate with the North America sales organization to understand customer and prospect needs, ensure proper sales support at events, and capture quality leads.
- Manage vendor relationships including booth builders, freight companies, AV providers, and event logistics partners.
What we offer
Bonus/Commission
Local benefits
Referral Program
Volunteer Day
Internal Academy (QIALearn)
Employee Assistance Program
Hybrid work (conditional to your role)
Our people are the heartbeat of everything we do. Passion drives us as we push boundaries to innovate and evolve. We inspire with our leadership and make an impact with our actions. We cultivate a collaborative, supportive environment where each individual and team can flourish. We champion accountability and encourage entrepreneurial thinking.
QIAGEN is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, or disability.