Manager PR at PVH in Amsterdam, North Holland, The Netherlands

Manager PR Location: Amsterdam, NL Be part of an iconic story. TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here!(YouTube, Instagram, TikTok) The Team The Global Communications Team (GCT), part of the Global Consumer Engagement team, is responsible for developing all consumer-facing communication strategies for both Tommy Hilfiger and Tommy Jeans. The GCT’s Vision is to: Consistently drive brand desirability and relevance.Build consumer love, desire and trust for our products.Amplify the impact of all brand initiatives and projects through global press.Engage with the target audience across all communication touchpoints. Way of Working The GCT team is responsible for managing relationships with stakeholders including global and regional teams, as well as business partners. They will work closely with respective stakeholders to ensure all communications strategies are effectively implemented on a regional/local level while ensuring a consistent brand message and elevating the brand’s exposure. By leveraging each other’s expertise and creativity, the team members work together to develop and execute integrated communication and product seeding strategies that move the needle with audiences around the world. The Tommy Hilfiger brand DNA is at the heart of this team – from classic American cool to the signature red, white and blue, iconic lifestyle meets innovative storytelling across the GCT. The team delivers on every initiative with the single Shared Objective to win at consumer engagement through every touch point, message, and decision. The Position The Manager, PR plays a pivotal role in leading the brand’s external storytelling across Tommy Hilfiger and Tommy Jeans. As a key member of the Global Communications Team, this person is responsible for independently shaping and executing seasonal and year-round PR strategies, overseeing global media relations, managing high-impact brand events, and ensuring all communications reflect the brand’s unique DNA. This role requires a strategic and creative thinker who thrives in a fast-paced environment, can confidently and independently manage cross-functional relationships, and brings a deep understanding of the fashion media and influencer landscape. This position will work closely with Marketing teams and with peers on the GCT to capture and create communication assets that will be used both internally and externally. Excellent organization and tight end-to-end management skills are required, as well as efficient delivery and approvals of assets – from brief to sign off. Key Responsibilities (including but not limited to) Independently lead the development and execution of seasonal, annual, and key PR strategies and toolkits to support brand storytelling across all global markets. Act as the strategic lead and daily contact for regional PR teams, driving global brand features and media partnerships while ensuring alignment with global messaging and objectives. Build and manage relationships with global press teams and cross-functional partners such as Social, Talent, and Brand Marketing to create cohesive and impactful communication outputs. Partner with Manager, Copywriter, and relevant stakeholders to craft global communication assets, including press releases, global talking points, Q&As, and external speaking engagements for senior leaders, as well as key messaging for brand ambassadors and major brand initiatives. Lead planning and execution of global PR events such as fashion shows, collection launches, and press previews, and coordinate global activations across key territories in partnership with stakeholders. Manage relationships with media, stylists, influencers, and VIPs to enhance the brand's visibility and build long-term partnerships. Monitor and analyze global media coverage across print, online, and social channels and share monthly comprehensive reporting with key stakeholders, in partnership with TH internal comms. Provide fast-paced crisis PR support and lead the development of communication responses to sensitive issues when needed. Own the management and updates of press platforms, including the Brand Portal and Newsroom.tommy.com. Support and guide junior team members, fostering a culture of collaboration and high performance. Analyze industry trends and competitor activities to identify opportunities and create effective communication assets. The Ideal Candidate 7-10 years of relevant experience in fashion PR, with a strong track record of independently leading successful media and influencer campaigns. Proven ability to independently develop and execute PR strategies across global markets. Excellent written and verbal communication skills with strong storytelling instincts. Deep understanding of the global fashion landscape, including key media, influencers, events, and industry trends. Strategic thinker with a creative edge and strong attention to detail. Demonstrated experience in managing cross-functional relationships and collaborating with global teams. Calm and solutions-oriented in high-pressure or crisis situations. Highly organized with the ability to manage multiple projects and deadlines simultaneously. Naturally strives for excellence and always looking to meet the highest standards and quality. Fluent in English; other languages are a plus. Your Wellbeing is Our Priority In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts! Check out our Amsterdam Campus here. About PVH: We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+. One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.Learn more about Inclusion & Diversity at PVH here. PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.