Brand Director at Puma in Mexico City, Mexico City, Mexico

Brand Director Location: Corporativo Mexico SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. YOUR MISSION Liderar la estrategia local de marketing para fortalecer el posicionamiento de la marca y apoyar los objetivos de crecimiento del negocio. Definir y gestionar el presupuesto local de Marketing, asegurando su alineación con las prioridades comerciales y los objetivos de marca. Dirigir la estrategia local de Sports Marketing y alianzas estratégicas para potenciar la visibilidad, relevancia y conexión de la marca con el consumidor. Liderar la ejecución local del proceso Go-To-Market en Key Accounts, Retail y E-Commerce, asegurando alineación en surtido, activaciones e implementación de campañas. Supervisar la planificación de surtido, estrategia de precios, movimientos de inventario y análisis de desempeño comercial para maximizar ventas, rentabilidad y participación de mercado. YOUR TALENT 10-15 años de experiencia en cargos similares. Experto en análisis de consumo y consumidores, preferentemente en la industria deportiva Perfil comercial con capacidad de análisis de negocio y de indicadores financieros. Visión estratégica y liderazgo 360. Nivel de inglés fluido (avanzado). PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play. PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.