Supervisor, Digital at Publicis in Toronto, Ontario, CA

Company description

Publicis Media is one of Canada’s fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centres of excellence) and transparency at the core of everything we do, from data reporting to billing all the way to agency leadership. The result is a blend of meaningful work for some of Canadas’ favorite brands and endless opportunities to grow for our team members.

Publicis Media has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Overview

The Digital Media Supervisor is responsible for assisting the Manager and Directors in the creation, planning, and implementation of digital campaigns for clients. They are also responsible for training and providing guidance to digital buyers and assistants. They negotiate with media vendors to secure the most cost effective delivery of objectives; balancing price with quality factors. The negotiation is reflective of the strategy and brand requirements of approved campaigns in digital in a team environment.

This role requires a candidate who is analytical, math proficient, and well organized with great attention to detail. The candidate must be well informed of the digital landscape (display, social, native, programmatic), trends and research, and able to translate insights into clear media plans, test-and-learn roadmaps, and performance optimization approaches across full-funnel campaigns (including acquisition-focused initiatives).

The candidate chosen will help improve or build new processes when needed, be a self-starter, highly accountable person able to work with minimal supervision.

Responsibilities

• Train media assistants and digital buyers – provide guidance to ensure their successful professional development
• Oversee the quality, accuracy, and timeliness of digital buyers and assistants’ work
• Support full-funnel campaign planning by translating client objectives into channel recommendations, investment phasing, and measurement approaches (including acquisition KPIs)
• Knowledge in trafficking and ad serving setup in CM360, including placements, tags, QA, and coordination of pixels/conversion tracking as required
• Partner with internal teams and vendors to ensure tagging requirements are met (e.g., naming conventions, UTMs, click trackers, floodlights) and that measurement is implemented consistently
• Ensure established processes are followed across all stakeholders (internal teams, clients, and vendors), escalating risks and driving alignment when dependencies impact timelines, trafficking, tagging, or reporting
• Contribute to media industry knowledge, including keeping clients up to date with industry best practices, measurement, and analytics
• Proactively suggest opportunities to improve processes
• Lead and/or attend meetings with clients
• Build and maintain client relationships
• Execute and/or oversee digital buying as required within the team for clients
• Negotiate approved digital executions, including programmatic buys where applicable (e.g., PMP, open exchange)
• Work with media vendors and programmatic partners regarding tactical aspects of the media buy to achieve campaign objectives and/or fulfill a client request
• Manage contracts/insertion orders and any resulting revisions with media vendors
• Oversee inputting buys into Prisma and DDS
• Actualize media spending
• Optimize media campaigns and support a test-and-learn approach (audiences, creative, placements, bidding)
• Assist with financials (billing and clearing of invoices)
• Prepare/develop reports in PowerPoint and Excel – routine and custom reporting

Qualifications

• Minimum of Associate Degree in Media; Bachelor’s degree a plus/preferred
• Track record of success throughout post-secondary career and previous employment
• Minimum of 5+ years of digital media buying, with 2+ years at the senior buyer level
• Working knowledge of programmatic buying and concepts (e.g., DSPs, PMP vs. open exchange, audiences, pixels, brand safety, viewability)
• Knowledge of CM360 (Campaign Manager 360), including trafficking, tagging, and QA/troubleshooting of ad serving setups
• Experience working on full-funnel campaigns, including acquisition-focused campaigns and performance measurement against conversion KPIs
• Experience supporting planning deliverables (channel recommendations, budget allocation, measurement/KPIs, learning agendas)
• Experience training junior members of a team/overseeing team projects and ensuring deadlines are met
• Highly accountable
• History of developing positive on-going client relationships
• Media systems’ proficiency (DDS, Prisma, ComScore)
• Strong analytical and math proficiency skills
• Solid verbal and written communication skills
• Technical proficiency, particularly with Excel, Word and PowerPoint
• Demonstrated critical thinking and problem solving abilities
• Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Tough but fair negotiator
• Excellent organizational skills and strong attention to detail
• Take responsibility and ownership of projects, whilst working in a fast paced environment
• Amicable/gets along with people – builds strong relationships with media contacts

Additional information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary

Transparency matters to us. The salary range for this position is $70 - 78k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Media is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Publicis Media however, only those candidates selected for an interview will be contacted