Publicis Groupe→
Senior Data Scientist at Publicis Groupe in US-TX-Plano
Job Description
Senior Data Scientist
Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
This role at Digitas will serve as a member of Publicis Groupe's strategic internal agency, Constellation.
Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.
Overview
As a Senior Data Scientist, you’ll solve complex marketing and business challenges—from cross-channel media and customer experience optimization to segmentation, targeting and business strategy—by accessing, integrating, manipulating, mining and modeling a wide array of data sources.
Responsibilities
Translating and reframing marketing and business questions into analytical plans.
Using distributed computing systems to ingest, access and integrate disparate big data sources.
Conducting extensive exploratory analysis to identify relevant insights, useful transformations and analytical applications.
Applying quantitative techniques, including statistical and machine learning methods, to uncover latent patterns in the data.
Building and testing scalable data pipelines or models for real-time applications.
Summarizing, visualizing, communicating and documenting analytic concepts, processes and results for technical and non-technical audiences.
Collaborating with internal and external stakeholders to establish clear analytical objectives, approaches and timelines.
Sharing knowledge, debating techniques, and conducting research to advance the collective knowledge and skills of our Data Science practice.
Qualifications
- Hands-on experience mining data for decision-focused insights.
- Expertise in statistical and analytical methods, especially regression analysis, causal inference, experimentation and machine learning.
- Hands-on experience with Python or R and SQL, and with distributed or cloud computing platforms such as Hadoop or GCP. Familiarity with Spark and/or Linux is preferred.
- Demonstrated interest in applying analytics to marketing problems such as media optimization, customer experience, segmentation and targeting.
- A self-starter who thrives in a fast-paced, flat organization.
- Comfort with ambiguity and the judgment to bring structure and process where none yet exists.
- Familiarity with generative AI tools such as ChatGPT or Google Gemini, and with prompt-based workflows, is a plus, especially for coding, research, ideation and content generation.
- A Bachelor’s or Master’s degree in a quantitative field such as statistics, mathematics, econometrics, operations research, data science, computer science, engineering, marketing or social science methods is preferred
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Options
Software Powered by ICIMS
www.icims.com