Search Strategist at Publicis Groupe in Toronto, Ontario, CA

Company Description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Overview

The Search Strategist role is a key position focused on enhancing the organic search performance of Publicis clients through the effective implementation of SEO initiatives. We are seeking an individual who is deeply passionate about search and possesses a comprehensive understanding of its intersection with broader digital strategies and emerging trends.

Given the fundamental importance of a robust technical foundation in the realm of Search, the Search Strategist will assume responsibility for executing, refining, and maintaining technical SEO functions across client properties. In addition, they will play a pivotal role in the strategic planning and optimization of digital assets by offering valuable insights into SEO best practices and identifying content opportunities. This role demands a proactive approach and a commitment to staying abreast of industry developments to ensure cutting-edge solutions for our clients.

Responsibilities

• Write and develop SEO content and metadata (title tags, meta descriptions, headings, alt tags etc)
• Monitor and evaluate search results and performance across major search channels and create reports to demonstrate findings.
• Focus on data to improve site layout, functionality and conversions tied to business objectives and KPIs.
• Conduct keyword research to provide clients with new content opportunity areas.
• Translate SEO results to future opportunities & recommendations to elevate digital presence and visibility.
• Present SEO reports and SEO focused strategic opportunities to clients directly.
• Perform competitive research, identifying what client competitors are doing, and more importantly, what we need to do for our clients to dominate in organic search results.
• Research emerging search industry trends and educate teams on evolving search engine algorithm updates.
• Communicate with your direct Manager and extended teams on project developments, timelines and results.

Qualifications

• 2+ years of SEO experience, preferably within an agency or startup environment.
• Ability to plan, manage and execute SEO projects.
• Understanding of the dependencies and interconnectivity of media channels, and their effects on traffic demand and rankings.
• Ability to conduct SEO audits and identify opportunities/issues, define solutions and execute action plans.
• Experience using Google Keyword Planner, Google Analytics, Search Console, SEMRush, Screaming Frog, BrightEdge and LookerStudio.
• Strong analytical skills and the ability to present findings/observations in an effective manner.
• Ability to work on multiple projects and clients, to meet targets and deadlines.
• Strong interpersonal skills and an aptitude for collaborative working with teams across the internal organization.
• Someone who is curious by nature: critically thinking about the business and marketing implications of findings – how search can be used to inspire great creative, content and user experience.
• Strategic, creative, curious, intelligent and hard-working.
• Someone with an attitude that they can tackle anything thrown their way. They are excited by figuring out things they’ve never done before. They do not have “that’s not my job” in their vocabulary.
• Someone that is self-motivated, hard-working, excited by digital possibilities.

Additional Information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.