Programmatic and Social Account Manager at Publicis Groupe · Singapore

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

The Programmatic and Social Account Manager owns the strategic planning and implementation for the assigned brand. This position is both strategic and tactical in scope, to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists.

You will be the vertical expert specializing on programmatic and social digital channels. This role requires deep understanding of the product and latest innovations and within the area of expertise. You will be responsible for the articulation of the recommended strategies, best practices and guidelines, and providing opportunities for innovation.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.

Key Responsibilities:

• Work with Campaign Specialists to manage end-to-end execution of programmatic buys: understand business objectives and provide strategic recommendations as well as campaign set up, QA, analysis, and optimization.
• Respond to media RFPs and create new media proposals for assigned brands - effectively communicating digital strategies and rational for tactical approaches for each campaign.
• Responsible for the success of campaigns through management and optimization of media buying to meet media metrics /business goals.
• Proactively monitor and track performance across all campaigns and regularly review campaign performance with his/her unit
• Provide regular insights to Agency account teams detailing performance, campaign optimizations, and new opportunities and manage monthly bill/pay and spend reporting coordination.
• Participate in regular knowledge sharing sessions to provide content, discuss learnings and propose new strategies for optimizing and enhancing campaign performance.

Qualifications

• Bachelor’s degree or equivalent work experience
• Preference to Economics, Finance, Mathematics, Business or other quantitative concentration
• 3+ years of integrated experience, hands-on and in digital media account management capacity, managing Search, Display, Video, Social and/or Programmatic Media Buying-preferably in with a leading digital agency, ad tech or network
• Solid understanding of programmatic buying technologies including DSP, Ad Networks and Ad Exchanges, Ad Serving, 3rd party Measurement and Verification, Creative Platforms.
• Excellent verbal and written communication skills; comfortable in a consultative, client-facing environment
• Ability to work collaboratively as part of a cross-functional and cross-cultural team
• Ability to handle multiple projects in a fast-paced environment
• Experience in growing, managing and inspiring internal teams; strong leadership and organizational skills