International Strategy Director (H/F) - CDI at Publicis Groupe · Paris

Company Description

At Publicis Connected Media, we bring together all our expertise to make a difference. A difference for our clients by creating sustainable competitive advantages in a world where AI can sometimes make strategies, operations, and campaigns look too similar.And a difference for each of our 2,000 talents, by giving them the opportunity to grow within one of the most multidisciplinary collectives in France. Our ambition is simple: to design and manage paid, earned, shared, and owned media ecosystems that deliver **measurable and long-lasting results.**That’s why we have organized our talents and agencies around four key areas of expertise: **Media, CRM & Data Marketing, Influence, and Commerce.**By placing data, identity, technology, AI, and our solutions at the core of these four pillars, we are now able to support brands across all or part of the **consumer journey and at every touchpoint.**In a market where data, expertise, skills, and technologies must be increasingly interconnected, joining Publicis Connected Media means becoming part of a forward-moving player, ready to meet the **needs of tomorrow’s clients.**It’s a collective where you can learn fast, grow alongside experts, evolve in a highly multidisciplinary environment, and contribute to impactful projects in France and internationally.

Overview

As an international strategy director within PMI, your overall responsibilities include to:

• Carries the Publicis ‘Power of One’ vision
• Identify opportunities to bring strategic value for your clients and revenue for PMI
• Co-construct the growth roadmap, with the business lead, on your accounts and be accountable for its delivery
• Facilitate the integration across different players and expertises (creative agencies, influence, media experts, publishers…)
• Advocate for the strategic vision to be carried through to activation
• Establish yourself as a strategic business partner for senior clients
• Run brainstorming and workshops
• Be knowledgeable on Publicis suite of tools, and an expert on audience, strategic and planning tools
• Manage a media strategist

Depending on the client, you will have different strategic missions:

• Define media priorities for the year – define growth pillars and ensure they are infused throughout the year with everything that Publicis as a whole do (experts or local partners etc.)
• Media Innovation - help enhance new ways of thinking media, finding key opportunities beyond traditional media path (content, new creative partners etc.)
• Ad Hoc Strategic projects – identifying and presenting media trends, managing growth sessions on key media topics (‘how to leverage AI’, ‘positive media strategy’, ‘how to redefine how we speak to families’ etc.)
• Define media strategy for key campaigns/ moments – identifying context, defining connection idea and developing media pillars
• Manage and develop inspirational sessions on various sectorial and media topics i.e. ‘social search’, ‘AI and its impact on the industry’ etc.
• Develop Audience playbook

Responsibilities

You will also be part of the stimulating strategic planning community (~10 people) within Publicis Media International, based in Paris. As a Strategy Director, you will also lead new business pitches, take part to consulting missions, write award submissions and lead the production of research and strategic publications (strategic intelligence, studies, POVs etc.)

Qualifications

• Bachelor’s Degree or above, preferably related with Advertising, Marketing, Communication or Business.
• • 8 years of experience in Media.
• Good knowledge of Media planning tools and key sources.
• Experience in planning, being able to evaluate and organize large campaigns with different online channels
• Excellent English and French skills in both written and verbal communication.
• Endless curiosity for our industry, humans, society and tech
• Facilitator mindset; capable of challenging status quo and breaking a deadlock situation
• Demonstrate flexibility and adaptability under pressure

Additional Information

Our offices are located in the 17th arrondissement of Paris, in an ideal working environment where you can thrive.

📣 Good to know

🚀 Modern, collaborative, and welcoming work and relaxation spaces

💻 Remote work is possible up to 2 days per week

📖 Extensive training opportunities: Bastille Academy, 30,000+ e-learning modules including certifications, in partnership with LinkedIn Learning via our proprietary platform, Marcel

🧑‍🎤 A transparent Talent policy

🎉 Numerous events to learn, connect, and celebrate together

Viva La Différence!

This long-standing philosophy of Publicis Groupe reflects our strong commitment to diversity and our conviction that our people are our greatest strength and most valuable asset.

We celebrate individuality in all its forms—regardless of age, gender, skin color, social background, religion, or sexual orientation. What truly matters are skills and energy.

We encourage all qualified candidates to apply and will be delighted to support each individual throughout the recruitment process with a personalized approach.