Copywriter - English at Publicis Groupe · Dubai

Company Description

Founded in London in 1970, Saatchi & Saatchi has evolved into a global creative powerhouse with 114 offices in 67 countries and over 6,500 employees. As part of Publicis Groupe, we excel in integrated communications, working with top global brands to create unforgettable campaigns.

Our mantra, ‘Nothing is Impossible’, drives us to drive positive change through creativity. We pride ourselves on our unshakeable spirit and dedication to nurturing talent, ensuring your journey with us is one of continuous growth. Located across the UAE and KSA, Saatchi & Saatchi services the whole MEA region and consistently collects prestigious awards, namely ‘#2 Network of The Year’ at Dubai Lynx 2024, reflecting our commitment to leaving a positive impact.

Our culture is what sets us apart. Join our fun traditions that drive creativity and bring everyone together while keeping spirits high. We love our office parties and the collaborative environment that helps us create outstanding work.

Overview

The position of English Copywriter is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns, and crafting copy in English for global brands.

Develop creative ideas that meet both our client's objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism

Responsibilities

Technical & Product

• Writing texts (e.g. copy, product descriptions), proofreading, and content editing

• Ensuring the consistency of prepared content;

• Works in partnership with an Art person to develop creative concepts for marketing materials and marketing campaigns.

• Have a keen understanding of all the channels in the 1:1 marketing space.

• Understanding the power of data intelligence to help them achieve the communication challenge.

• Required to make conceptual and strategic decisions across a wide variety of clients and industries.

Business Acumen & Operational Efficiency

• Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language.

• Develop and execute strategically-sound creative for cross-channel initiatives

• Persuasively present both internally and to clients with credibility, reasoning, and emotion

• Actively listen to truly understand the ask, client feedback, and internal feedback

• Ensure communications are produced to the highest standards of accuracy and quality control

• Deliver fresh ideas and personality while working with existing brand voice and tone

Innovative & Analytical Mindset

• Conceptualizes and writes everything—from white paper ideas to scripts to in-store signage to social media and more.

• Research competitors and the industry to provide insight into trends and creative foresight

• Partners with the creatives to make the idea, copy and design a cohesive story

People & Leadership

• Partners with creative leaders to proactively seek out and contribute action and thought-provoking ideas.

• Being able to juggle multiple projects, prioritize, and meet deadlines

• Investigating industry best practices and new possibilities

• Taking part regularly in opportunity briefs, stretching their creative abilities consistently 

Self

Has the personality to develop thriving client relations and can lead creative presentations

• Strong conceptualisation and smart thinking skills

• Energy, a sense of humour and an open & curious minds

• Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums

• A knack for strategic brainstorming, campaign development, creative brief development and creative execution

Qualifications

• At least 2 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an exceptional idea.

• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off

• Bachelor’s Degree in the appropriate field of study

Additional Information

R-4432P-5017