Publicis Groupe→
Buyer, Investment at Publicis Groupe in Toronto, Ontario, CA
Skills
Job Description
About Us:
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.
Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.
You will be joining a well recognised agency with credentials:
- Great Places to Work certified three years in a row
- Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
- 2022 Media Agency of the Year
- 2023 Media Agency of the Year finalist
What we Offer:
- Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
- Extended long weekends throughout the year with an additional day off each long weekend
- Wellness & Tech benefits to support what’s most important to you
- Birthday leave
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
- Local and Global Mobility within the Publicis Groupe network
The Media Buyer negotiates with media vendors to secure the most cost-efficient and effective delivery of planned broadcast objectives; balancing price with quality factors. The negotiation is reflective of the strategy and brand requirements of approved campaigns in TV, Radio and OLV in a team environment.
This role requires a candidate who is analytical, math proficient and well organized with great attention to detail. The candidate must be well informed of the TV, Radio and OLV landscape (programming, trends, formats, ownership) and research.
- Negotiate approved campaign executions – TV (including linear optimized), Radio & OLV with minimal assistance from senior leads within the immediate team.
- Negotiated campaign executions must deliver against any Broadcast pricing commitments.
- Negotiate with media vendors regarding tactical aspects of the media buy to achieve campaign objectives and/or fulfill client requests as needed.
- Managing of contracts/bookings/insertion orders and any resulting revisions with media vendors.
- Inputting and campaign maintenance (reviewing makegoods/pre-emptions), updating econtracts of all broadcast/OLV media buys.
- Actualize media spending by campaign.
- Assist with financials – clearing TV /Radio discreps within 45-90 days as required.
- Training and development of media assistants and their necessary skill set.
- Prepare/develop custom client facing reports in PowerPoint & Excel as needed.
- Usage of all media related systems DDS/Mediaocean, Radius, Lens, nLogic, Prisma .
- Participate in MMM reporting as required.
- Work alongside Supervisor and Manager in populating audit reporting as required.
- Broadcast pre/post campaign reporting and helping produce client facing documents each season.
- Develop relationships with other internal Investment teams and also with Strategy and Finance teams.
- Help assist in production of POVs for clients as necessary.
- Work with Investment Directors when producing agency facing documents/POVs ie – Centre of Excellence assignments.
- Collaborate with APEX buying teams as needed throughout execution of campaigns
- Assist Broadcast Traffic team with necessary campaign details (Station lists, flight dates)
- New station set up assistance as needed
- Broadcast campaign set ups required (Estimates, Goals etc….)
- Minimum of Associate Degree in Media, Bachelor’s degree a plus/preferred
- Track record of success throughout post-secondary career and previous employment
- Minimum of 3+ years of media buying
- Media systems’ proficiency
- Strong analytical & math proficiency skills
- Solid verbal and written communication skills
- Technical proficiency, particularly with Excel, Word and PowerPoint
- Demonstrated critical thinking and problem solving abilities
- Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Detail-oriented and able to produce accurate work product
We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.
Salary
Transparency matters to us. The salary range for this position is $50k - 55k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.
AI Use
We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.
Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.