CRM Analyst at Publicis Groupe ANZ in Plano, TX

Summary: Publicis Groupe ANZ is a leading networked experience agency that focuses on creating magnetic experiences for brands. They are seeking an entry-level Analyst to support CRM analytics and reporting for a large consumer electronics account, working closely with senior analysts and account management to translate data into actionable insights. Responsibilities: - Support CRM reporting and analysis, from data extraction through insight delivery - Extract and validate CRM performance data from Tableau dashboards and reporting views to support analysis and reporting - Analyze CRM performance across campaigns, audiences, and lifecycle programs to surface trends, anomalies, and key findings - Partner with strategy, audience, and account teams to align analysis with CRM goals and campaign objectives - Develop client-ready slides and written summaries that clearly communicate findings and implications - Present insights and findings in internal team meetings and discussions - Contribute to data quality improvements, reporting automation, and scalable analytics processes - Use SQL at a foundational level to query and validate data across CRM platforms and additional data sources, with support for more complex analyses Required Qualifications: - 0–2 years of experience in analytics, data science, marketing analytics, or a related field (including internships, co‑ops, or academic project work) - Foundational understanding of the CRM marketing ecosystem, including email and lifecycle programs - Experience extracting and working with data from Tableau dashboards or similar reporting tools - Experience manipulating data in Excel; exposure to SQL a plus - Familiarity with basic statistical concepts, including introductory exposure to A/B testing - Strong analytical thinking and attention to detail - Ability to translate data into clear, well‑structured insights and recommendations - Strong written and verbal communication skills, with an interest in developing data storytelling skills - Ability to manage priorities, collaborate effectively, and learn in a fast‑paced team environment Required Skills: CRM marketing ecosystem, Email marketing, Lifecycle marketing programs, Audience segmentation, Data extraction, Tableau, Excel, SQL, Statistical concepts, A/B testing, Analytical thinking Benefits: Medical coverage, Dental, Vision, Disability, 401K, Parental and family care leave, Family forming assistance, Tuition reimbursement, Flexible time off