Business Systems Analyst at Publicis Groupe ANZ in Boston, MA

Summary: Publicis Groupe ANZ is a global data, technology and services company that powers the marketing and advertising ecosystem. The Business Systems Analyst will be part of a data-centric team, providing technical solutions and strategies to support clients' digital marketing objectives, while acting as a liaison between clients and internal teams. Responsibilities: - Be part of a fast-paced and passionate team to integrate some of the largest marketers into Epsilon’s Cleanroom platform -- PeopleCloud Prospect & Discovery - Be the subject matter expert and client liaison while working with internal teams to drive the execution and delivery of key client digital initiatives - Collaborate with internal teams, including Advertising Agencies, Data Science, Account Management, Client Development, Media Managers, Data Engineers, and Product Owners - Be responsible for purposeful project documentation, including requirements, source-to-target specifications, process flow diagrams, data profiles, and test cases. Lead documentation reviews and gain acceptance - Create traceability of all business requirements to functional and non-functional specifications to cover data onboarding (including warehouse processing), business rules, and end user use cases, e.g., digital campaigns, reports, analytical models / analysis, etc - Analyze data quality and provide recommendations for change - Drive product fitment analysis versus gap areas and create specifications for gap resolution - Support the onboarding of multiple data sources to a client’s cleanroom environment, with special attention to documentation, business requirements, data workflows, source-to-target specifications, needs analysis, and validation - Leverage partnership with client services, product/data teams, data science, and relationships with clients to ensure business requirements are captured and met - Become an insider and trusted advisor to client teams from a BSA perspective - Host effective client meetings, understand deliverables, and drive successful outcomes - Support developing and implementing best practices, standards and methodologies around business analysis and data analysis Required Qualifications: - At least one year of experience in relevant business analysis work in the database/ data-driven marketing space - Experience in defining business requirements and functional specifications - Experience in translating business requirements into functional/business specifications - Understanding of relational databases, data warehouse, and data mart concepts - Ability to assemble, analyze, and evaluate data - Understanding of SQL concepts - Curious with desire to continue learning - Strong critical thinking and problem-solving skills - Collaborative with strong attention to detail - Excellent written and verbal communication skills - Excellent presentation skills - Ability to multi-task, prioritize and quickly change priorities - Ability to work collaboratively with global teams - Understanding of web technologies, a plus Preferred Qualifications: - Prefer candidates with previous digital marketing experience, especially within the online display advertising space - Prefer candidates with working knowledge of advertising technologies such Demand-Side Platform (DSP), Supply-Side Platform (SSP) and Data Management Platform (DMP) Required Skills: Business Analysis, Digital Marketing, Epsilon PeopleCloud Prospect & Discovery, Requirements Gathering, Functional Specifications, Relational Databases, Data Warehousing, SQL, Data Quality Analysis, Advertising Technologies, Demand-Side Platform (DSP), Supply-Side Platform (SSP), Data Management Platform (DMP) Benefits: Flexible time off (FTO), 15 paid holidays, Paid sick time, Parental/new child leave, Childcare & elder care assistance, Adoption assistance, Comprehensive health coverage, 401(k), Tuition assistance, Commuter benefits, Professional development, Employee recognition, Charitable donation matching, Health coaching and counseling