Assistant Analyst at Publicis Groupe ANZ in US-CA-El Segundo

Summary: Publicis Groupe ANZ is a leading marketing and advertising agency that values collaboration and innovation. The Assistant Analyst will support experienced analysts in evaluating campaign effectiveness by producing detailed reports and insights based on large datasets. Responsibilities: - Producing campaign reports and analysis for linear, streaming, digital video, display, paid social, and other paid/non-paid media channels - Developing benchmarks to set expectations and goals for campaign performance - Gleaning and communicating observations and insights from campaign results - Identifying learnings based on various placement types, messages and creative executions - Supporting media planning team for ad hoc analysis and report assignments - Consolidating and integrating reports across similar campaigns - Identifying opportunities to automate analyses and identify processes for efficiencies - Bringing analytical rigor and precision to all reporting deliverables - Ability to work extended hours, including weekends, as required - All other duties as assigned Required Qualifications: - Bachelor's degree in Mathematics, Statistics, Economics, Business, or other quantitative discipline - Work or Internship experience in a professional service related to marketing or advertising - Basic knowledge of the digital space and the tools used to measure digital advertising including Google Campaign Manager (CM360), Adobe, Google Analytics, etc - Fluency in using Microsoft Excel for data manipulation, analysis, charting, and automation - Enthusiasm for working with numbers and discovering the business stories within them - Strong attention to detail and able to prioritize tasks, multitask and manage time effectively - Experience dealing with large datasets - Problem solving skills - Ability to identify holes in data and provide reporting solutions - Critical thinking skills - Capable of generating consistent and accurate reporting results back to program/campaign objectives Preferred Qualifications: - Experience with online / offline media is a plus - specifically performance data for rich media creative, site conversions attributed to media and attitudinal lifts in brand attributes Required Skills: Google Campaign Manager (CM360), Adobe, Google Analytics, Microsoft Excel, Data analysis, Campaign reporting, Large dataset handling, Digital advertising measurement Benefits: Medical coverage, Dental, Vision, Disability, 401K, Parental and family care leave, Family forming assistance, Tuition reimbursement, Flexible time off, Overtime, Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met, Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met, For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off