Analyst, Data and Analysis at Publicis Groupe ANZ in New York, NY

Summary: Publicis Groupe ANZ is a leading networked experience agency that creates magnetic experiences for brands. They are seeking an Analyst to contribute to data-driven insights for strategic growth, focusing on reporting needs for client marketing efforts and optimizing business through data analysis. Responsibilities: - Keeping a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns - Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards - Identifying nuances in data to optimize our clients’ business - Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting - Expanding industry knowledge and relevant skillsets through internal training Required Qualifications: - 1-3 years of work experience in a relevant industry - A four-year college degree - Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity - Familiarity with Excel and/or other data analysis tools such as SQL or Tableau - Comfortable in a fast-paced and deadline-driven environment Preferred Qualifications: - Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) Required Skills: Data analysis, Excel, SQL, Tableau, Digital marketing, Reporting systems, Dashboard creation, Performance reporting, Primary, secondary research, Generative AI tools, Curiosity, Eagerness to learn Benefits: Medical coverage, Dental, Vision, Disability, 401k, Paid time off