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Data Analysis Specialist at Publicis · Bogota
Skills
Job Description
Company description
Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.
PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.
Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.
#WeArePGD
Overview
This is a strategic Data Analysis Specialist role responsible for analyzing media performance across media metrics and measurement results.
Responsibilities
Responsibilities include:
* Use SQL and ETL pipelines to ensure accuracy and maintain up-to-date datasets in coordination with the data engineering team.
* Analyze media performance metrics using Python, leveraging libraries like pandas, numpy, and scipy for statistical modeling, trend analysis, and performance forecasting.
* Visualizing data in Datorama dashboard, and analyzing performance to inform optimization; leading competitive dashboard with accurate quarterly data updates.
* Managing measurement studies and leading weekly status calls with the resesarch partner.
* Developing recommendations to clients working closely with the Activation and Strategy teams.
* Learning and applying syndicated data tools Excel, Python to enrich media performance analysis for further insights to guide planning.
Qualifications
Required skills/strengths
Excel / PowerPoint
Knowledge of web measurement technologies
Detail-oriented
Experience with any one visualization tool a plus
Must feel comfortable learning new systems and tools
Non-negotiable required experience
- 1 to 2 years’ experience within an analytics function in the marketing industry with at least 1 year experience working in online media
- 6+ years of experience in Data Analytics
- ETL, SQL and Python
- Good attention to detail
- Ability to QA and double check his own work
- English communication skills B2+