CRM Strategy Director at Publicis in Toronto, Ontario, CA

Company description

We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.

We're subject matter experts in three key areas:

Strategy & Insights

• Strategic visioning and planning
• Positioning, branding and messaging strategy
• Acquisition, retention and loyalty strategy
• Copy testing, benchmarking and brand tracking
• Customer journeys and experience mapping

Creativity & Content

• Insight-based creative briefs
• Full, multi-channel campaign development
• Integrated content development
• CRM and targeted communications
• Social media and community activation and management

Data Intelligence

• Customer, competitive and market insights
• Primary, secondary, quantitative, qualitative and ethnographic research
• Database segmentation and cluster analysis
• Digital technology and marketing strategy
• Online customer experience / mapping and information architecture

Overview

Why you will love this role:

Are you ready to lead industry-shaping work and ignite CRM innovation at one of the most dynamic agencies in Canada? Publicis Hawkeye is on the hunt for a CRM Strategy Director who thrives at the intersection of big ideas, bold technology, and customer-centric thinking.

We are seeking a strategic leader: someone who is both creative and analytical, with a passion for marketing and CRM. You should understand the business needs of our clients and their customers, the creative ways we tell their stories, and how to connect it all via smart and innovative digital thinking. You should be equally comfortable building a plan and presentation, as you would be dissecting metrics and defining the strategic approach. You should feel at ease with clients, creatives, account people, producers, developers, and everyone in between.

We want someone who is inspired when presented with a challenge, and confident in sharing their ideas and opinions. You should be that person who is one step ahead of digital trends and an early adopter of new platforms. Someone who is inspired to make a difference, motivated, and always ready to roll up your sleeves to help produce great work for our clients.

Responsibilities

• Lead CRM Brilliance: Architect CRM strategies, communication plans, and best-in-class customer journeys across channels.
• Champion Test & Learn: Implement frameworks that inspire experimentation and ongoing optimization.
• Be the Client’s Go-To Expert: Build influential relationships with senior clients and collaborate as a trusted advisor.
• Inspire & Educate: Energize your team and clients through compelling presentations and the transfer of breakthrough strategic knowledge.
• Steer Innovation: Stay ahead of digital and CRM trends, acting fast on new platforms, data opportunities, and creative breakthroughs.
• Partner Across Disciplines: Work shoulder-to-shoulder with creatives, developers, account leads, and producers and partner agencies to deliver world-class work.

Qualifications

• 8 - 10 years of agency/marketing experience with a focus in strategic marketing
• Strong leadership and coaching skills with experience in cross-functional teams
• Ability to provide strategic guidance in the conceptualization and development of CRM campaigns and programs across various industries including telco, QSR, retail e-commerce and financial services
• Highly organized and able to prioritize and provide leadership in a fast-paced, collaborative, and multi-discipline environment
• Strong analytical skills and ability to identify insights and new ideas through data
• Excellent verbal, written and communication skills
• Familiar with marketing automation platforms like Braze, Salesforce, etc.

Additional information

Salary

Transparency matters to us. The salary range for this position is CAD $115,000 - CAD $130,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.