Copywriter at PT Esensi Solusi Buana (ESB) in Jakarta

Responsibilities

In this role, you will be responsible for developing and delivering impactful, strategic, and creative written communication that supports the company’s brand, marketing, and business objectives. We look for creative leaders who embody honesty in brand messaging and research, empathy for the audience’s journey and pain points, and the agility to adapt copy across dynamic multi-channel campaigns. This role translates marketing strategies into compelling stories and persuasive messages across multiple channels, including digital, social media, advertising, video, and print to enhance audience engagement while maintaining consistency and quality standards.

What you’ll do (Responsibilities):

• Produce persuasive written materials for digital, print, and social media campaigns to enhance engagement from the target market, driven by empathy for audience preferences and needs.
• Collect and obtain relevant information on market trends, target audiences, and competitors to support content development with high honesty and accuracy.
• Lead ideation and development of creative concepts across campaigns (digital, print, video, and experiential) with the agility to adapt to fast-evolving trends while ensuring alignment with communication objectives, target market, and brand guidelines.
• Proactively propose creative ideas and campaign directions to strengthen brand differentiation, demonstrating creative confidence and agility.
• Collaborate with designers and other marketing teams on large- and small-scale marketing projects (e.g. email campaigns, programs, landing pages, etc.) in an atmosphere of mutual empathy and open teamwork.
• Review, edit, and proofread content to ensure accuracy, clarity, grammatical correctness, and consistency in brand voice through strict honesty and high attention to detail.
• Proficient application of SEO principles, digital marketing trends, and content performance metrics, evaluating performance data with honesty and transparency.
• Conduct research on customer pain points, industry trends, competitors, and market insights with empathy to develop deeply relevant, authentic, and differentiated messaging.

Requirements

What capabilities you’ll need (Requirements):

• Fluent and expert in writing, reading, and listening in English, with a strong command of grammar, vocabulary, tone, and professional business communication (Preferred with min Upper Intermediate (B2) Level).
• Minimum Bachelor’s degree in Communication/Advertising, Marketing/Digital Marketing, Journalism, DKV, or related field.
• Min 2+ years of professional creative writing/copywriting experience, prior experience in creative agencies or digital agencies showing proven agility in high-paced environments.
• Excellent Bahasa Indonesia writing skills with empathy to connect natively with domestic audiences.
• Excellence writing ability across advertising copy, website content, long-form articles, video scripts, and UX/UI microcopy, with the agility to switch tone and style seamlessly.
• Knowledgeable about AI usage (ChatGPT, Claude, Gemini, Perplexity, Google Workspace, Notion) to drive productivity with agility and ethical honesty.
• Strong attention to detail, time management, and the agility to handle multiple projects simultaneously without compromising quality.
• Willing to travel when required, displaying high flexibility and agility.

Preferred Qualifications:

• Experience in B2B marketing, SaaS, technology, F&B technology, or retail technology.
• Experience writing product marketing content and sales enablement materials with honesty and clarity.
• Experience adapting messaging for different customer segments and stages of the buyer journey built upon deep customer empathy.

About PT Esensi Solusi Buana (ESB)

Established in 2018, ESB is Indonesia’s leading restaurant technology company, empowering the food and beverage industry with innovative, integrated, and easy-to-use digital solutions.

Our comprehensive ecosystem enables businesses to seamlessly manage every aspect of their F&B operations—from front-of-house to back-of-house—so they can focus on what truly matters: delivering great experiences and growing their business.

Whether you operate a small food stall, a bustling café, a cloud kitchen, or a nationwide restaurant chain, ESB provides a unified platform that simplifies operations, enhances efficiency, and drives performance.

Today, ESB proudly partners with some of Indonesia’s most prominent and fast-growing brands, including Starbucks, The People's Cafe, Bakerzin, Kimukatsu, and countless viral restaurants, cafés, and coffee shops across the nation.

At ESB, we live by our core values of Honesty, Empathy, and Agility—building technology with integrity, understanding our customers’ challenges, and adapting swiftly to an ever-changing industry landscape.

Join a growing, fast-paced, and dynamic technology company that’s shaping the future of Indonesia’s F&B industry.

It’s time to grow, learn, and make an impact with us.

#GrowingWithESB