Insights Associate at Prophet in Chicago

Summary: Prophet is a consulting firm looking for an Insights Associate to join their Insights Team. This role focuses on designing and interpreting qualitative and quantitative insights to drive client strategies and recommendations, involving market research and analytical methods. Responsibilities: - Translate key business questions into qualitative and quantitative research plans - Develop end-to-end custom quantitative research including sampling plans and questionnaires - Develop and execute analysis plans in service of project objectives, including statistical methodologies such as segmentation, multivariate analysis, regression, structural equation modeling, choice modeling, and experimental design - Share and interpret outputs, analytic findings and insights with internal project and client teams - Iterate and finalize findings into client-ready presentations - Manage external market research vendors on research fieldwork, data collection, and data processing - Work simultaneously on multiple projects with tight deadlines and navigate ambiguity - Pursue proactive and effective interaction with other internal teams throughout Prophet and help improve tools, methodologies, and processes Required Qualifications: - Degree with strong background in quantitative methods, market research, or behavioral sciences (e.g., Market Research, Statistics, Psychology, Behavioral Economics/Decision Sciences) OR one or more years of experience in a fast-paced quantitative market research arena/role - Experience applying quantitative, qualitative, and market research techniques to business problems - Strong conceptual understanding of research and analytic methods such as segmentation (e.g., factor/cluster, latent class modeling), regression & structural equation/pathway modeling, choice modeling (e.g., MaxDiff Scaling, conjoint modeling), experimental design, among others - Proficient in executing two or more of the above methods using statistical software packages such as SPSS, Latent Gold, Stata, R, Python and/or Sawtooth - Proficient knowledge of Excel & PowerPoint - Ability to draw insights from data and compellingly communicate results and illustrate recommendations to a 'lay' audience - Strong written and oral communication skills - Strong project management and organization skills - Demonstrated comfort using AI tools (e.g., ChatGPT, Claude, or similar) to support research, synthesis, and drafting of materials Preferred Qualifications: - Basic grasp of business & brand strategy a plus Required Skills: Quantitative methods, Market research techniques, Statistical software proficiency Important Skills: Data analysis, Project management Nice-to-Have Skills: AI tools usage, Business strategy knowledge, Communication skills