Generative AI Intern at Pronghorn in Remote

Summary: Pronghorn is a company focused on building pathways to success across the Spirits industry through culture, innovation, and equity. They are seeking a Generative AI Intern to join their Business Development and Trade Marketing team, where the intern will apply cutting-edge AI technology to solve business challenges and support marketing execution and customer research efforts. Responsibilities: - Assist in the design, building, and deployment of Custom GPTs, leveraging internal data, brand guidelines, and specific requirements from our marketing and research teams - Develop, test, and document highly effective prompts and repeatable workflows to maximize the accuracy and usability of the AI tools you build - Continuously test the performance of deployed AI tools and gather user feedback to identify bugs and drive iterative improvements - Work directly with the marketing team to apply AI tools to critical tasks, including drafting ad copy variations, brainstorming social media content ideas, and summarizing campaign reports - Support research efforts by utilizing AI tools to analyze and quickly surface key themes and insights from large volumes of qualitative data (e.g., customer surveys, reviews, and market feedback) - Assist in conducting AI-powered competitor and market research to identify trends and inform strategic decisions Required Qualifications: - Currently pursuing or recently graduated with a degree in Computer Science, Data Science, Marketing, or a related technical field - Demonstrated hands-on experience with major Generative AI models (e.g., GPT-4, Gemini, Claude) - Direct experience building or customizing GPTs or similar LLM-based applications (personal projects or coursework welcome) - A strong, applied interest in prompt engineering and optimizing how humans interact with AI systems - Highly curious, self-motivated, and an excellent problem-solver who enjoys technical challenges Preferred Qualifications: - Familiarity with or a strong desire to learn about digital marketing, advertising principles, and customer research methodologies - Ability to communicate complex technical concepts clearly to non-technical stakeholders Required Skills: Generative AI, Custom GPT Development, Prompt Engineering Important Skills: Data Analysis Nice-to-Have Skills: Digital Marketing, Technical Communication, Problem Solving