Walk-in || Digital Marketing Specialist at Promunim Of… · Pune(Hada…

JOB DESCRIPTION

Company: ProMunim of India Pvt Ltd

Position: Digital Marketing Specialist Multi-Brand

Department: Marketing
Location: Pune
Employment Type: Full-Time
Experience: 3-5 Years
Salary: Salary No Bar for Deserving Candidates

Job Summary

We are looking for an experienced, creative, analytical, and result-oriented Digital Marketing Specialist Multi-Brand to manage and execute digital marketing activities across multiple brands of the organization.

The candidate will be responsible for developing brand-specific digital marketing strategies, managing social media platforms, planning and executing paid advertising campaigns, generating quality leads, improving online visibility, and analyzing campaign performance.

The ideal candidate should have strong hands-on experience in digital marketing and the ability to independently manage multiple brands, campaigns, platforms, and deadlines.

Roles & Responsibilities

• Develop and execute digital marketing strategies for multiple brands.
• Understand the individual brand positioning, target audience, business objectives, and marketing requirements.
• Plan and manage brand-wise digital marketing campaigns across relevant platforms.
• Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
• Develop and maintain separate content calendars for different brands.
• Coordinate and execute content for posts, reels, stories, videos, advertisements, campaigns, and promotional activities.
• Plan, execute, monitor, and optimize Meta Ads and Google Ads campaigns.
• Develop lead-generation campaigns to achieve business and marketing objectives.
• Monitor Cost Per Lead (CPL), lead quality, conversions, engagement, reach, and campaign ROI.
• Optimize paid campaigns based on performance data to improve results.
• Generate leads through both paid and organic digital marketing activities.
• Coordinate with the respective sales/admission/business teams for timely lead follow-up and conversion.
• Develop and implement SEO strategies to improve website visibility and organic traffic.
• Monitor website performance, traffic, rankings, social media metrics, and lead-generation data.
• Conduct competitor analysis and market research to identify new digital marketing opportunities.
• Coordinate with graphic designers, video editors, content writers, sales teams, and other departments for campaign execution.
• Develop digital campaigns for product/service promotions, recruitment drives, training programs, events, workshops, launches, and other business initiatives.
• Maintain consistency in brand messaging, visual identity, communication, and online presence.
• Explore new digital platforms, tools, trends, and marketing opportunities.
• Monitor and manage digital marketing budgets and advertising expenditure.
• Prepare brand-wise and consolidated digital marketing performance reports.
• Analyze campaign data and provide actionable recommendations to improve marketing performance.
• Track leads from source to conversion and identify gaps in the digital marketing funnel.
• Take ownership of assigned brands and ensure timely execution of all digital marketing activities.
• Stay updated with changes in social media algorithms, advertising platforms, SEO practices, and digital marketing trends.

Required Skills

• Strong knowledge of Digital Marketing and Multi-Brand Marketing.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Strong understanding of lead generation and conversion campaigns.
• Experience in social media management and content strategy.
• Good knowledge of SEO, Google Analytics/GA4, and Google Search Console.
• Understanding of digital marketing analytics and campaign performance metrics.
• Ability to analyze CPL, conversion rates, engagement, traffic, and ROI.
• Good content planning and communication skills.
• Strong analytical and problem-solving abilities.
• Creative approach toward campaigns and content.
• Ability to manage multiple brands and projects simultaneously.
• Strong organizational and time-management skills.
• Ability to work independently and take ownership of assigned responsibilities.

Educational Qualification

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• MBA/PGDM in Marketing or a Digital Marketing certification will be an added advantage.

Experience

• 3–5 years of relevant experience in Digital Marketing.
• Experience in managing multiple brands will be preferred.
• Hands-on experience in Meta Ads, Google Ads, lead generation, social media management, SEO, and campaign optimization is required.
• Candidates with experience in managing complete digital campaigns from planning through execution, optimization, and reporting will be preferred.
• Experience in the education, training, recruitment, financial services, or service industry will be an added advantage.

Key Performance Areas (KPIs)

• Brand-wise lead generation
• Lead quality and conversion
• Cost Per Lead (CPL)
• Meta and Google Ads performance
• Campaign ROI
• Social media reach and engagement
• Social media growth
• Website traffic and organic visibility
• SEO performance
• Digital campaign execution
• Brand awareness and online presence
• Marketing budget utilization
• Lead-to-conversion performance
• Monthly brand-wise digital marketing performance

Preferred Candidate Profile

The ideal candidate should be creative, proactive, analytical, target-oriented, and commercially aware, with the ability to manage multiple brands independently.

The candidate should not be limited to social media posting and content coordination. They should have practical, hands-on experience in paid advertising, lead generation, campaign optimization, analytics, SEO, and digital growth.

Candidates who can demonstrate measurable results from previous campaigns, such as lead generation, reduced CPL, improved conversions, increased engagement, or website growth, will be preferred.