Senior Manager, Acquisition Marketing Analytics at PrizePicks · Remote

Summary: PrizePicks is the fastest-growing sports company in North America, recognized for its leading platform in Daily Fantasy Sports. The Senior Acquisition Marketing Analytics Manager will lead a team of analysts to provide strategic insights on customer acquisition efforts, directly influencing budget allocation and long-term growth strategies. Responsibilities: - Lead a team of data analysts, covering topics across the customer acquisition funnel - Deliver clear, data-driven insights and recommendations to senior leadership - Own and evolve attribution frameworks across digital and offline channels - Develop incrementality and impact measurement strategies across channels - Manage and optimize MMP integrations (e.g., AppsFlyer) to ensure accurate performance tracking - Partner with internal marketing and external agency teams to validate tracking, resolve discrepancies, and improve signal quality - Build and maintain acquisition forecasting models to support budget allocation and scenario planning - Define and measure new customer quality metrics Required Qualifications: - 7+ years of experience in data & analytics - 5+ years of experience in marketing analytics, growth analytics, or acquisition strategy - 3+ years of experience managing or mentoring analysts - Deep experience with acquisition measurement across a broad media mix - Hands-on experience with MMP platforms (AppsFlyer strongly preferred) - Experience working with agency partners and external vendors - Proven experience building forecasting models and measuring incrementality - Technical Skills: Advanced SQL - Tableau (strongly preferred) or similar BI tool - Excel - Python (preferred for modeling, automation, or statistical analysis) - Exceptional communicator with experience presenting to senior leadership - Ability to influence cross-functional partners (Marketing, Finance, Product) - Comfortable balancing hands-on work with team leadership Preferred Qualifications: - Experience working with agency partners and external vendors - Tableau (strongly preferred) or similar BI tool - Python (preferred for modeling, automation, or statistical analysis) Required Skills: Marketing analytics, Acquisition strategy, Forecasting models, MMP platforms Important Skills: Advanced SQL, Tableau, Excel, Python Nice-to-Have Skills: Exceptional communicator, Influencing partners Benefits: Company-subsidized medical, dental, & vision plans, 401(k) plan with company match, Annual bonus, Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!), Generous paid leave programs, including 16-week paid parental leave and disability benefits, Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked, Company-wide in-person events and team outings, Lifestyle enhancement program, Company equipment provided (Windows & Mac options), Annual performance reviews with opportunities for growth and career development