SEO Manager at President's Choice Financial in Toronto, Ontario, CA

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location: 500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

When you hire great people, great things can happen.

PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

The SEO Manager (search engine optimization) is a critical subject matter expert responsible for building and managing the SEO strategy for PC Financial. The manager will own all aspects of search engine optimization. This includes building relationships, standing up processes and a reporting ecosystem to help inform Marketing and Product teams of opportunities to increase the organic search presence of PC Financials public site. This role is a key advisor on the Digital Acquisition team, who will partner closely with our Brand Marketing/Product teams to ensure the public site is built with world class SEO best practices. The Manager will oversee the on-going SEO strategy by providing key organic search insights and recommendations for the on-site content strategy in collaboration with the Brand Marketing team. Reporting to the Sr. Manager, Digital Acquisition and Analytics, the manager will be supported by a highly collaborative team of performance marketers, analysts and digital acquisition leaders to deliver on the strategic SEO roadmap in a high growth environment.

What you’ll do:

• Strategy & Education
  • Develop the SEO strategy and build out the roadmap, including dependencies to execute SEO priorities.
  • Develop and execute a Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategy to ensure PC Financial content is surfaced in AI-powered search experiences (e.g., Google AI Overviews, ChatGPT, Perplexity), including structured data optimization, entity authority building, and conversational query targeting.
  • Implement and evolve processes and ways of working with cross functional teams, including Marketing, Digital Platforms & Credit Risk.
  • Research the latest innovations in AI and find opportunities to integrate new technology for improving SEO implementation.
  • Keep up to date on algorithm updates and trends to pre-determine impacts to organic site rankings based on what changes are coming.
  • Conduct competitive research and implement best in class programs to position the bank as a market leader in search engine rankings.
  • Increase knowledge of SEO within the bank by preparing educational programs for all levels.
• On-Site SEO
  • Conduct keyword research to identify new search demand
  • Lead Conversion Rate Optimization (CRO) initiatives on organic landing pages, including A/B testing of page layouts, CTAs, and application flows to increase conversion of organic traffic into product applications and activations.
  • Collaborate with Brand Marketing on the public site content strategy. Provide key insights and recommendations to strengthen on-site content
  • Work collaboratively with the rest of the Digital Acquisition team on SEO experiments to increase conversion of applications and actives through the Organic Search channel
  • Create detailed content briefs for the Brand Marketing team for new on-site content development
• Technical SEO
  • Undertake in-depth Technical SEO Audits
  • Conduct website crawl analysis to identify any areas of opportunity
  • Build and prioritize SEO backlog. Work collaborative with Product/Digital teams on implementing SEO initiatives
  • Review site architecture with Digital Platform teams, including URL structure’s, meta data, header tags, image name, headers and make recommendations to improve SEO crawl metrics.
• SEO Reporting
  • Analyzing data from sources like, Google Search Console, and Google Analytics to make data-driven decisions
  • Work closely with analysts to build SEO dashboards and self-serve reporting
  • Prepare and present SEO performance on a regular cadence. Key KPI’s and insights include increase in organic search traffic, keyword insights, product applications and activations driven by organic search

What you bring:

• 5 - 7 years of experience working as an SEO Manager/Technical SEO capacity - Experience in the e-commerce/financial services is considered a key asset
• Experience in evaluating, recommending and implementing SEO tools, such as Botify, Moz, SEMRush/Ahrefs etc.
• Experience with CRO tools and methodologies (e.g., A/B testing platforms like CrazyEgg, Clarity, Mutiny) to drive measurable improvements in on-site conversion rates is an asset.
• Familiarity with emerging AI search surfaces and an understanding of how generative AI and answer engines impact organic visibility and content strategy.
• Hands on experience with web analytics tools; Google Analytics, Adobe, Google Search Console
• Collaborative and can build strong relationships with multiple stakeholders
• Analytical thinker with strong business acumen
• Strong communication skills: Ability to distill a complex topic for multiple stakeholders at a high and detailed level
• Exceptional time and project management skills
• Roadmap and prioritization planning
• A strong understanding of technical web implementation
• Technical skills: Preferred qualifications; basic knowledge of python scripts and using large data sets to conduct analysis

Come and join a winning team who demonstrates innovation, energy, creativity and vision. We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Number of Openings: 1

PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.

Hiring Range / Échelle salariale à l’embauche :

$80,000.00 - $110,000.00 / 80.000,00$ - 110.000,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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