SEO Specialist at Premier… · Karachi…

We are looking for a skilled and motivated SEO Specialist with 2–3 years of hands-on experience in search engine optimisation. The ideal candidate should have a solid understanding of on-page, off-page, technical SEO, keyword research, content optimisation, and SEO performance analysis.

The candidate should be comfortable working independently, identifying growth opportunities, and implementing SEO strategies to improve organic visibility, keyword rankings, and website traffic.

Key Responsibilities

Conduct comprehensive keyword research, competitor analysis, and keyword gap analysis.

Develop and implement SEO strategies to improve organic search rankings and traffic.

Perform on-page SEO optimisation, including meta titles, descriptions, headings, internal linking, URL structures, and content optimisation.

Conduct technical SEO audits to identify and resolve crawling, indexing, site architecture, and website performance issues.

Identify content opportunities based on search intent, keyword difficulty, search volume, and business relevance.

Work with content writers to create SEO-friendly blog posts, landing pages, and service pages.

Implement internal linking strategies and optimise existing content to improve organic performance.

Monitor website performance, keyword rankings, organic traffic, and conversions.

Perform competitor research, backlink analysis, and identify link-building opportunities.

Understand and implement structured data and schema markup.

Prepare weekly and monthly SEO performance reports with actionable recommendations.

Stay updated with Google algorithm changes, SEO best practices, and emerging trends in AI search, including AI Overviews and Answer Engine Optimisation (AEO).

Required Skills & Experience

2–3 years of practical SEO experience, preferably working with multiple websites or clients.

Strong understanding of on-page, off-page, and technical SEO.

Experience with WordPress and SEO plugins.

Ability to conduct detailed keyword research and map keywords to relevant pages.

Knowledge of search intent, topical authority, content clusters, and internal linking.

Familiarity with Google Analytics 4 (GA4) and Google Search Console (GSC).

Understanding of HTML, CSS, and JavaScript fundamentals related to SEO.

Experience conducting website audits and troubleshooting technical SEO issues.

Ability to analyse SEO data and translate findings into actionable strategies.

Good written and verbal communication skills.

SEO Tools & Platforms

Candidates should have practical experience with several of the following tools:

Keyword Research & Competitor Analysis

Ahrefs

SEMrush

Google Keyword Planner

Keywords Everywhere

Google Trends

AlsoAsked

Technical SEO & Website Auditing

Screaming Frog SEO Spider

Sitebulb

Google PageSpeed Insights

Google Lighthouse

GTmetrix

Google Rich Results Test

Analytics & Reporting

Google Search Console

Google Analytics 4 (GA4)

Google Tag Manager

Looker Studio

Microsoft Clarity

Content Optimisation & CMS

WordPress

Rank Math

Yoast SEO

Surfer SEO

Clearscope

Frase

AI Search & SEO

ChatGPT

Google AI Overviews

Perplexity

Promptwatch

Otterly.AI

Preferred Qualifications

Experience working on international SEO projects, particularly US and UK markets.

Familiarity with local SEO and Google Business Profile optimisation.

Understanding of conversion rate optimisation (CRO) and lead generation.

Experience with SEO content planning and developing topical clusters.

Basic understanding of AI-driven search and how content can be optimised for AI-generated answers.

What We're Looking For

We want someone who is proactive, analytical, detail-oriented, and genuinely interested in SEO. The right candidate should not just follow a checklist but understand why an SEO activity matters, how it contributes to business growth, and how to measure its impact.

Job Type: Full-time

Experience: 2–3 years

Location: To be specified

Pay: Rs40,000.00 - Rs50,000.00 per month

Work Location: In person