CRM Marketing Specialist (m/f/d) at PPG in 50-382 Wrocław

Marketing Specialist (CRM & Omnichannel, EMEA)

As a Marketing Specialist, you play a key role in executing high-impact CRM campaigns across EMEA, with a strong focus on Salesforce Marketing Cloud (Next) activation. You are hands-on in delivering automated, omnichannel campaigns that drive customer engagement, demand generation, and database growth.

Working within a multinational, matrix organization, you collaborate closely with local marketing teams, content teams, and cross-functional stakeholders to ensure consistent and effective campaign execution.

Location: Curie-Skłodowskiej 12, Wrocław

Work model: 3 office days/week

Key Responsibilities:

Campaign Execution & Activation

• Develop and execute local CRM and email marketing campaigns in close collaboration with local marketing teams
• Ensure effective rollout of automated campaigns across channels using Salesforce Marketing Cloud
• Support omnichannel campaign activation aligned with regional and global strategies

Campaign Planning & Coordination

• Create and manage the CRM campaign calendar to ensure consistent and timely delivery
• Coordinate campaign planning across markets, ensuring alignment and efficiency
• Ensure campaigns are delivered on time, within scope, and of high quality

Content Collaboration & Customer Engagement

• Collaborate with content and cross-functional teams to define relevant content themes, topics, and formats
• Translate content strategies into engaging CRM campaigns tailored to target audiences
• Drive customer engagement through relevant and personalized communication

Customer Journey & Segmentation

• Implement learnings from digital customer journeys into effective campaign execution
• Create campaigns tailored to different audience segments and lifecycle stages
• Continuously optimize messaging and targeting to improve engagement

Demand Generation & Database Growth

• Execute EMEA demand generation campaigns to support commercial growth
• Contribute to customer database expansion using tactics such as gamification and lead magnets
• Work closely with the content team to maximize campaign impact

Performance & Analytics

• Monitor campaign performance and KPIs across channels and markets
• Analyze data to identify trends, insights, and optimization opportunities
• Support reporting and provide actionable recommendations for improvement
• Work with dashboards and analytics tools to track effectiveness

Budget & Efficiency

• Manage allocated budget in collaboration with the Head of Always-On
• Ensure cost-efficient execution of campaigns and delivery of agreed initiatives
• Track ROI and campaign effectiveness
• Innovation & Best Practices
• Stay up to date on CRM marketing trends, marketing automation, and emerging technologies
• Apply best practices to continuously improve campaign effectiveness and innovation

Your Profile:

• Proven experience as a CRM / Email Marketing Specialist within a multinational environment
• Hands-on experience with Salesforce Marketing Cloud (or similar)
• Strong experience in marketing automation and omnichannel campaign execution
• Understanding of customer journeys, segmentation, and lifecycle marketing
• Experience in B2B and/or B2C environments (both preferred)
• Strong analytical skills with experience in performance tracking and dashboards
• Detail-oriented with strong project and stakeholder coordination skills
• Able to work effectively in a matrix organization with multiple stakeholders
• Proactive, structured, and execution-focused mindset
• Excellent English communication skills

Why join
This role offers a great opportunity to be at the heart of CRM campaign execution in an international setting, working with advanced marketing technology and contributing directly to customer engagement and business growth through high-quality, data-driven campaigns.

How we work: At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.

About us:

PPG: WE PROTECT AND BEAUTIFY THE WORLD®

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X.

The PPG Way 2030

We are customer champions

Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow.

We act with purpose and speed

Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.

We are excellent operators

Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.

We compete to win

Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths.

We are PPG proud

Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world.

At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to https://careers.ppg.com/us/en/candidate-resources.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.

If you need an adjustment due to a disability, please email recruiting@ppg.com.

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits will be discussed with you by your recruiter during the hiring process.

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.