Sr. Account Director at Power Digital in Colombia

Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: As a Senior Account Director, you’ll be responsible for working with clients in the Healthcare division. You will have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will work to drive performance through integrated marketing tactics across paid, owned and earned channels. As a seasoned business consultant, the Senior Account Director will guide and counsel clients on how marketing tactics can drive business outcomes. The Senior Account Director will manage direct reports and lead cross-functional account teams of highly-talented marketers by working closely to optimize their efforts and provide strategic guidance. In collaboration with Account Managers, they will spearhead service expansions, manage media, craft testing roadmaps and lead tactical pivots when necessary. Additionally, you will demonstrate exceptional leadership by gaining trust and providing unmatched strategic insight to their cross-functional account teams. Within the Client Services department, the Senior Account Director will also be responsible for leading key initiatives within the team such as talent acquisition, training or product quality. This is an exciting role for a seasoned digital marketer seeking an opportunity to lead innovative, growth-oriented  marketing campaigns. Responsibilities: Client-centric Communication: Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback and share additional opportunities to support the business goals Marketing Strategy: Leads the cross-functional account teams with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in cross-channel media planning and testing roadmaps, including the connection of a client’s product, audience and media Client Performance & Results: Ensures that at least 75% of their client roster is hitting their goals/forecast targets within the partnership. Data-driven Insights: Leverages data and analytics, such as first-party data tools like Google Analytics and Looker Studio, to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps Measurement Frameworks: Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed Team Coaching and Development: Leads by example and practices servant leadership; Delivers timely, specific feedback to team members to up-level business acumen and connect the marketing objectives to business objectives Existing Account Manager Support: Shadows and provides coaching and feedback to new hires within the first 90 days and/or existing Account Managers to ensure high product quality and assist in coaching any skill gaps Client Portfolio: Manages a diverse set of clients totaling with specific target monthly recurring revenue Client Retention: Leads the contract renewal strategy by following the established client renewal process and timelines.  Takes a proactive approach to the process, beginning at least 90 days in advance of the contract expiration date by preparing the  presentation and proposal development alongside the Account Manager to extend client partnerships.  Reviews and analyzes client contracts on a regular basis to ensure goals are on target Service Expansions: Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships. Own the strategic coaching and development of Account Managers and Resource Team leads, ensuring teams can independently connect channel execution to client business outcomes and confidently lead client conversations Elevate client-facing excellence across accounts, coaching teams on storytelling, executive presence, and emotional intelligence to deliver clear, polished recommendations Scale team capability and consistency, developing AMs as strategic leaders, reinforcing shared expectations across accounts, and balancing client demands with team capacity to drive sustainable performance. Department Operations: Plays an active role in supporting key department initiatives such as recruitment, staffing, training, onboarding and more Specialty Focus Area: Identifies a focus area within the department that aligns with the individual’s skill set; Creates a roadmap alongside the Account Manager to enhance and optimize that focus area (e.g., Training, Reporting, Talent Acquisition) Responsible for other tasks and projects as assigned by Client Services department leadership, as needed Employ AI technologies to enhance and optimize business processes Role Requirements: Bachelor's Degree in Marketing, Communication or related discipline 10+ years cross-channel digital marketing experience, including: strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics Strong understanding of paid media, particularly Google Ads and Meta Ads Working knowledge of SEO, Analytics, and Creative workflows and deliverables Experience speaking to business-level metrics such as LTV:CAC, ROAS, etc. Proficiency in establishing goals for clients and validating forecast scenarios to show a path to goal Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment Ability to quickly build rapport and develop relationships with executive-level points of contact Desire to work in a role that functions as both a marketing consultant and a business consultant for clients Highly dependable individual who thrives in a fast-paced environment and is a self-starter; Emanates high energy and a positive attitude Entrepreneurial spirit with a passion for problem-solving, continued learning and personal growth Key Performance Indicators (KPIs) Division ETCR or Expansion to Churn Ratio (as established quarterly) Division Team Retention Rate of 90%+ Client Retention Rate of Book of 96%+ Deliverable timeliness: 95% on time delivery NPS for Account Director Portfolio (8 or above) MRR: $100k+ monthly revenue Most Important Things (MITs) Team Coaching and Development Marketing Strategy, Development and Execution Client Retention and Client Revenue Growth Benefits & Perks: Base salary + commission opportunities Prepaid Medicine Plan 15 paid vacation days (PTO) per year Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors Fully flex work environment: full-remote, in-office, or hybrid A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck Employee Assistance Program (EAP) 17 observed Colombian national holidays + 2 mental health recharge days per year Legal benefits like Prima, Cesantias Paid Social Security Unlimited opportunities for growth & leadership within a rapidly growing firm Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) Quarterly awards including prize money and recognition for outstanding performance Opportunities to be involved in company DEI initiatives Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.