Senior SEO Specialist, Healthcare at Power Digital in Colombia

Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: As an SEO Senior Specialist, you’ll play a key role in driving search performance across a portfolio of healthcare clients. You’ll support the execution of content and technical SEO strategies, helping turn audits, opportunities, and roadmaps into meaningful growth. From implementing optimizations on client WordPress sites to partnering with SEO Managers and Account Managers on monthly priorities, you’ll keep momentum moving and strategy grounded in performance. Your day will include supporting strategic initiatives, surfacing insights, contributing to monthly reporting, and acting as a trusted resource on SEO best practices, content quality, and technical improvements. This is a role for someone who loves execution, thinks critically, and knows how to turn smart strategy into measurable impact. Responsibilities: Support execution of SEO initiatives including on-page optimization, content recommendations, and technical improvements Conduct ongoing keyword research and mapping to identify target topics and inform content strategies Experience with technical SEO fundamentals, local listings management, SEO tools, content strategy support, and link building best practices Comfortable working in WordPress to implement SEO updates, on-page optimizations, and basic troubleshooting Participate in client meetings and contribute to discussions on strategy and performance Employ AI technologies to enhance and optimize business processes Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Role Requirements: 2–4 years experience supporting digital marketing campaigns with measurable results Demonstrated ability to contribute to successful SEO initiatives and performance improvements Strong analytical mindset with the ability to interpret data and identify optimization opportunities Highly organized with the ability to manage multiple client projects and priorities Comfortable working within a collaborative team environment alongside SEO, content, and account management partners Understand that clients want things yesterday. It ain’t fair but it’s true Curious, proactive, and always looking for ways to improve performance and processes Key Performance Indicators (KPIs) $20k–$50k Supported Client Revenue Below 10% Client Churn Rate (team-supported) Range of the number of accounts (2–4) Most Important Things (MITs) Execution of SEO content, initiatives and optimizations Alignment and accountability to outcomes - measured by KPI and core metrics Clear and proactive communication with internal teams and clients Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.