Paid Social Senior Performance Analyst at Power Digital in Nicaragua

Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: As the Senior Performance Analyst at Power Digital, you lead key accounts, driving performance marketing strategies and serving as the primary point of contact for paid social initiatives. With advanced technical expertise, you ensure a thorough understanding of attribution, incrementality, and cross-channel strategy to optimize results for clients. Your role extends to team development through mentorship and training sessions, contributing to new business initiatives, and staying ahead of industry trends to integrate innovative approaches into Power Digital's strategy for sustained excellence in the dynamic landscape of paid social advertising Key Responsibilities: Serve as a key leader and/or paid social lead on designated accounts Spearheads performance marketing efforts across marquee accounts, leading strategy to achieve account goals Leading strategic iteration to achieve desired results, effectively navigating roadblocks, and capitalizing on key opportunities to drive performance Elevate team member skills through mentorship, executive support, and coaching Advanced technical knowledge of paid social and marketing strategy (attribution, incrementality, contribution analysis, advanced measurement, MMTs, and LRAs, technical acumen for channels) Thorough understanding of cross-channel strategy to ensure paid social delivers business results for clients Point of Escalation on Key Accounts: Serve as the primary point of contact and escalation for key paid social accounts. Ability to navigate roadblocks and facilitate solutions internally and externally as a key leader Oversee the delivery of a great paid social product Organize training sessions to enhance the team's overall expertise in paid social advertising platforms, tools, and industry best practices A catalyst for the development of our team and product via knowledge share and coaching opportunities Collaborate with the business development team to participate in new business audits and pitches Identifying Paid Social Trends and Developing Department Products: Stay abreast of industry trends, algorithm updates, and emerging technologies in the paid social advertising space Lead research initiatives to identify innovative approaches and best practices, integrating findings into the team's strategy Employ AI technologies to enhance and optimize business processes Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Role Requirements: Legally able to work in U.S. without visa sponsorship 3+ years of experience in performance media buying, ideally in a digital or media agency (inclusive of 1.5+ years of experience in performance media buying on Meta) 2+ years of E-commerce experience Mentorship experience preferred Strong Excel and data analysis skills Experience with Google Analytics, Shopify, and other technical platforms Ability to handle multiple tasks in a fast-paced environment and under tight deadlines Excellent communication skills required and ability to ask clarifying questions Strong enthusiasm, passion, creativity and commitment to paid social and client work Entrepreneurial spirit with passion for knowledge and personal growth Key Performance Indicators (KPIs) Hitting client performance goals on 100% of designated accounts and/or tangible plan and strategy in place to do so Maintain unforecasted churn of 4% or less Contributing actively to at least 3 department initiatives per quarter Most Important Things (MITs) Top-tier delivery of paid social product Key point of escalation for Paid Social accounts to maximize client retention Team member and product elevation Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.