Paid Media Senior Performance Analyst at Power Digital in Colombia

Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: The Senior Performance Analyst is responsible for owning the execution, performance, and growth of their marketing service within their book of business. They service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Google and Bing Advertising. In addition to their account responsibilities, they are actively involved in developing the Paid Media team through training, escalation support, auditing existing accounts, and upleveling the product. The Senior Performance Analyst supports leadership in owning and improving one core pillar of the department’s business. The Senior Performance Analyst is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. On top of their Paid Media knowledge, the Senior Performance Analyst has an understanding of cross channel strategy, how their service impacts the broader media mix, and general business acumen. Key Responsibilities: Delivering a top tier product of the Paid Media department for partners Spearheads performance marketing efforts across marquee accounts, leading strategy to achieve account goals Executing on effective performance marketing plans to achieve client business goals and effectively scale accounts Advanced technical knowledge of paid media and marketing strategy (attribution, incrementality, contribution analysis, advanced measurement, technical acumen for channels) Provide intelligent analysis, interpretation, and action plans based on campaign performance data Serve as a key strategic leader within the department and on account teams Acting on key coaching moments with team members to improve skillset and deliver a top tier product Key point of escalation for strategic guidance and performance management Actively participate in training material development process and presentation Identify broader department knowledge gaps and collaborate with leadership and development leads to implement trainings, solutions or process improvements Maintain frequent and excellent communication on both internal agency teams and externally with assigned clients Serve as a role model in motivating the rest of the team to utilize available AI and outsource resources to assist in workflow whenever possible Employ AI technologies to enhance and optimize business processes Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Role Requirements: 4-5 years of digital marketing experience. 3+ years in agency setting Minimum 4 years of hands-on experience with Search Engine Marketing Performance Max Standard Shopping YouTube Ads Display Advertising Local campaigns Bing Ads Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts Significant campaign management experience in 3 or more of the following additional campaign types: Proficiency in Google/Microsoft Office Suite(s) Proficiency in Google Analytics Expert knowledge of funnel marketing and paid media’s place in the marketing funnel Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story Other skills required: Strong written and verbal communication skills. Strong organizational and project management skills. Self-motivated individual with a strong desire to succeed. Excellent interpersonal skills. Strong work ethic and ability to learn quickly and independently Interested in a long-lasting relationship with a growing company Key Performance Indicators (KPIs) $14.5k team-member EBITDA Maintain below 10% Client Churn Rate 4-6 Accounts Most Important Things (MITs) Owns or supports Associate Director who owns one of Power’s 5 pillars Audits and supports on strategy across 8-10 existing accounts within department to ensure gold standard each quarter Plays an active role in team-member development within the department Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.