Director, PR & Communications at Poshmark in Redwood City, CA

ABOUT POSHMARK Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection. Powered by a vibrant community of 165 million members, Poshmark brings real people and taste to shopping through a social experience shaped by shared discovery. Buying and selling fashion feels simple, joyful, and personal, while every item tells its own story. Poshmark empowers sellers to grow meaningful businesses, keeps fashion in circulation longer, and gives shoppers access to unique and trusted finds, from everyday pieces to one-of-a-kind vintage and luxury. About the Role Poshmark is seeking a Director, PR & Communications to lead and evolve how our story is told—externally and internally—as we continue to strengthen our position as the leading fashion resale marketplace and a key player in the future of retail. This role is responsible for defining and executing a communications strategy that supports business priorities, reinforces brand trust, and engages our global community. Reporting to the Senior Director of Brand Creative, this role serves as a strategic advisor to the executive team, shaping Poshmark’s narrative across corporate, consumer, and internal communications. The role blends strategic vision with hands-on leadership and is key to protecting and elevating Poshmark’s reputation. Responsibilities - Develop and lead a communications strategy spanning corporate, consumer, executive, and internal communications - Advise the executive team on high-impact, sensitive communications - Manage and develop 1 direct report and external agency partnership - Create KPIs and measurement frameworks to assess communications impact - Own Poshmark’s external narrative and ensure compelling storytelling - Lead media relations and build relationships with key media - Develop and execute executive thought leadership programs - Lead crisis communications and partner with Legal and leadership - Oversee PR agencies and vendors - Design and execute an internal communications strategy - Partner with CEO and leadership on internal messaging and change communications - Ensure internal communications reinforce culture, values, and priorities 6-Month Accomplishments - Assess and refine communications strategies and messaging - Develop a strategy for engaging agency partners - Build relationships with executive leadership and partners - Define a clear communications roadmap with success metrics - Strengthen media relationships and identify storytelling opportunities - Implement a regular internal communications cadence 12-Month Accomplishments - Show measurable improvements in brand visibility and media quality - Position Poshmark executives as thought leaders - Lead communications through a high-impact moment (e.g., product launch or crisis) - Deliver a mature internal communications framework Requirements - Bachelor’s degree in communications, journalism, marketing, PR, English, or related field - 12–15 years of experience in communications or PR, preferably in consumer-facing, retail, fashion, or tech companies - Expertise in both external and internal communications, including executive and crisis communications - Experience leading and developing teams - Strong executive presence and ability to influence senior leadership - Preferred: mix of in-house and agency experience