DTC ECommerce Coordinator (EU) at POP MART in London, England, GB

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

DTC -Ecommerce Coordinator (EU)

Industry: Designer Toys and Collectible Pieces

Location: Canary Wharf, London

Job Type: Full-time, Permanent

About POP MART

POP MART (09992.HK) is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS and Hirono. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross-border e-commerce platforms reaches audiences in over ninety countries and regions, bringing joy to young consumers around the world.

POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation. Our ventures include the world’s first immersive intellectual property-themed park in the art toy industry, the expansion of its IPs into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and intellectual property-themed exhibitions internationally.

In Europe, POP MART has built a strong presence in key markets including the United Kingdom, France, Italy, Germany, the Netherlands and Spain, and is expanding into new high-potential markets. Our expansion brings POP MART closer to European fans and offers new ways for them to connect with our IPs and stories.

For more information, please visit www.popmart.com and our LinkedIn Career page.

What to Expect

POP MART is a fast-paced company with a young and multicultural team where you can expect to:

• Contribute to a fast-growing European business that combines retail, art, and creative storytelling
• Work with passionate teams across different countries, all connected by a shared love for designer toys and unique customer experiences
• Grow your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas

Benefits

POP MART offers our employees:

• Monthly appreciation gifts featuring our latest POP MART designs
• A structured bonus scheme linked to both company and individual performance
• 25 days of annual leave, in addition to bank holidays
• 4x life insurance, together with group medical and travel insurance
• A confidential Employee Assistance Programme, alongside access to a discount platform for selected online retailers
• Training and development programmes, together with regular team events that encourage learning, collaboration, and celebration

The Role and Candidate

We are seeking an DTC -Ecommerce Coordinator (EU) to support the day-to-day trading and optimisation of POP MART's European direct-to-consumer eCommerce business.

Reporting to the Ecommerce & Digital Manager, this role sits at the heart of our EU eCommerce operation and will work closely with cross-functional teams including Merchandising, Supply Chain, Marketing, Customer Service, Product, and Technology.

This is a hands-on, high-visibility role for someone who enjoys working across trading, content, analytics, and customer experience. You will help ensure our websites deliver best-in-class customer journeys, support successful product launches, and contribute to the continued growth of POP MART's online presence across Europe.

The successful candidate will be highly organised, detail-oriented, commercially minded, and passionate about creating exceptional digital experiences within a fast-paced, product-led environment.

Responsibilities

Site Trading & Merchandising

• Execute weekly product launches across EU eCommerce sites, including product page setup, homepage updates, campaign assets, and content publishing
• Conduct regular site audits and quality assurance checks to identify and resolve customer-facing issues
• Coordinate creative asset delivery with internal and global teams to ensure timely campaign execution
• Support localisation initiatives across key European markets including Germany, France, Italy, Spain, and future expansion markets
• Maintain accurate and consistent product information, content, and merchandising across all regional websites

Site Optimisation & Customer Experience

• Identify customer journey friction points and contribute to ongoing website optimisation initiatives
• Support A/B testing and conversion rate optimisation (CRO) activities
• Collaborate with Product and Technology teams on new feature releases, platform enhancements, and user experience improvements
• Monitor competitor activity and industry best practices to identify opportunities for continuous improvement

Cross-Functional Collaboration

• Work closely with Merchandising teams to identify inventory risks and support launch planning
• Coordinate with Supply Chain teams to ensure fulfilment readiness during launches, promotions, and peak trading periods
• Provide Marketing teams with accurate product and campaign information for all customer-facing channels
• Partner with Customer Service teams to resolve operational issues and escalate recurring customer concerns appropriately

CRM & Customer Engagement

• Support the execution of email marketing and push notification campaigns aligned to the trading calendar
• Assist with audience segmentation, campaign scheduling, content QA, and GDPR-compliant consent management
• Monitor campaign performance and contribute insights for optimisation and future planning

Data & Reporting

• Monitor key eCommerce performance metrics using GA4 and internal reporting tools
• Produce weekly and monthly performance reports covering sales, traffic, conversion, and customer behaviour
• Identify trends, risks, and opportunities through data analysis and provide actionable recommendations
• Support ad hoc reporting and business analysis projects as required

SEO, Content & Localisation

• Coordinate localisation of product descriptions, website content, metadata, and user interface text across European markets
• Conduct quality assurance reviews to ensure content accuracy, consistency, and brand alignment
• Support SEO and Answer Engine Optimisation (AEO) initiatives to improve organic visibility and discoverability

Required Qualifications

• Bachelor's degree in Marketing, Business, eCommerce, Digital Commerce, Retail Management, or a related discipline
• 1–3 years of experience in eCommerce, digital trading, online merchandising, digital marketing, or a related field
• Experience using Google Analytics 4 (GA4) or similar web analytics platforms
• Strong analytical skills with the ability to interpret data and translate insights into actions
• Excellent attention to detail and commitment to maintaining high standards of accuracy
• Strong organisational and project management skills with the ability to manage multiple priorities simultaneously
• Effective communication and stakeholder management skills
• Proactive, collaborative, and solution-oriented approach to problem-solving

Desirable but Not Essential

• Experience working with CRM platforms such as Klaviyo or similar email marketing tools
• Exposure to A/B testing, conversion rate optimisation (CRO), or customer experience initiatives
• Experience using reporting tools such as Power BI, Looker Studio, or Tableau
• Knowledge of content localisation and multi-market eCommerce operations
• Experience within retail, consumer products, collectibles, lifestyle, fashion, or entertainment industries
• Passion for designer toys, collectibles, creator culture, gaming, or pop culture brands
• Additional European language skills would be advantageous

Apply

If you are excited to be part of POP MART's journey and believe you have the skills and passion to contribute, click Apply Now and send us your CV.

*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.

*As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees

because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship,

imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of

any other status or condition protected by applicable federal, state or local law.