Director, US Marketing at PolyNovo Limited in Location not listed

Who We Are

At PolyNovo, we are committed to improving the outcomes of patients through the development and provision of the best surgical solutions possible. PolyNovo develops innovative medical devices utilizing the patented bioabsorbable polymer technology NovoSorb®. Our lifesaving and life-changing products have revolutionized the treatment of burns and major trauma, and have multiple emerging indications. With 130 employees in the U.S. and over 300 worldwide, PolyNovo has positively impacted the lives of more than 65,000 patients globally.

About The Role The Director, Downstream Marketing, United States drives PolyNovo's US growth through portfolio adoption, product utilization, market share and revenue. Reporting to the Vice President, Global Marketing, this role turns global strategy into US commercial programs and is the primary marketing partner to the US sales organization. It is a hands-on leadership role: the Director builds and leads the US marketing team while personally driving campaigns, sales enablement, congresses, field marketing and product launches.

Responsibilities

• Lead US downstream marketing strategy and annual marketing plans aligned to US and global commercial priorities.
• Monitor market dynamics, competitive activity and commercial performance to adjust strategy and resource allocation; support forecasting and business planning.
• Represent US market needs and customer insights in global and regional planning.
• Own US positioning, segmentation, targeting and messaging across the full reconstructive and wound care portfolio.
• Ensure customer-facing communications clearly convey PolyNovo's clinical, economic and operational value and the advantages of the NovoSorb® platform.
• Partner with Global Marketing and Global Sales Training to keep messaging and sales enablement consistent.
• Lead US launch planning and execution for new products, indications and line extensions, ensuring market, customer and sales readiness.
• Identify lifecycle opportunities to grow utilization, retention and market penetration, and build supporting business cases.
• Serve as the primary marketing partner to US Sales leadership on commercial priorities, customer targeting and growth initiatives.
• Deliver sales tools, competitive intelligence, objection-handling resources and field marketing programs, and measure their effectiveness with Commercial Operations.
• Lead strategy and execution for national and regional congresses, tradeshows and customer events, including lead generation before, during and after each event.
• Drive customer engagement, target account and procedure growth programs.
• With Medical Affairs, Clinical Affairs and Professional Education, turn clinical and health economic evidence into compliant sales tools, case studies and educational resources.
• Support KOL engagement, speaker programs, advisory boards and peer-to-peer education.
• Capture insights from the field and events and share them with the right internal teams, including Global Upstream Marketing.
• Build, coach and lead the US downstream marketing team, and manage agency and external partners.
• Align and inspire team members by communicating a clear vision for success.
• Envision a better future and champion change. Bring people along and align actions with corporate strategy.
• Foster a culture that lives into the PolyNovo values. Lead with integrity, fairness, ethics, and compliance.
• Assess, attract, hire, develop and engage the best diverse talent to meet current and future needs of the business.
• Understand and effectively use Performance Management and Development processes and tools to drive engagement and performance.
• Provide feedback and coaching that is invested in developing people, improving outcomes, and managing relationships effectively.
• Establish and communicate clear goals and roles, commitment, inclusion, and collaboration.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, Healthcare or a related field required.
• MBA or advanced business, marketing or healthcare-related degree preferred.
• 10+ years of progressive marketing, commercialization or commercial leadership experience in medical devices, healthcare, biotechnology or related industries.
• Proven success leading downstream marketing, product commercialization, market development and launches.
• Experience supporting a direct sales organization and driving adoption, utilization and revenue growth.
• Experience commercializing clinically differentiated products supported by clinical and health economic evidence.
• Experience leading effectively in a cross-functional, matrixed organization.
• Prior experience in wound care, reconstructive surgery, regenerative medicine, biologics or adjacent markets preferred.

Benefits

• Total compensation package consisting of base salary, bonus, and incentive plans.
• 401k plan with company match.
• Comprehensive medical, dental, and vision insurance for employees and their families.
• Generous paid time off, 12 company holidays, and two paid Nurture days per year.
• Parental leave for primary and secondary caregivers.

The salary range for this position is $190,000 - $210,000. We like AI for lots of things, but we do not use it for résumé review. Your application is read by actual human beings. No automated screening tools are used in our hiring decisions. PolyNovo fosters an environment that promotes equity, diversity, and inclusion. We recognize and value that it is the sum of our parts – our combined backgrounds, experiences and perspectives – that allow us to succeed. PolyNovo is an equal opportunity employer and provides equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.