Marketing Specialist Senior - Institutional Asset Management (IAM)

Marketing Specialist Senior - Institutional Asset Management (IAM) Location: PA - Pittsburgh (15222) Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. We are looking to hire a Marketing Specialist Senior to support Institutional Asset Management (IAM) within PNC's Marketing organization. Position Overview: This role leads integrated marketing efforts for Institutional Asset Management (IAM), driving audience-focused campaigns, thought leadership, and multi-channel engagement to support business growth across key segments and capabilities. Key Responsibilities: • Audience & Product Marketing Execution: Support primary audience segments and core capabilities by developing targeted campaigns that align with key business priorities, balancing product and audience-specific messaging. • Campaign & Content Development: Manage quarterly newsletters, prospecting and cross-sell email campaigns, and thought leadership content targeting segments such as insurers, healthcare organizations, unions, and retirement plan sponsors to drive new business and cross-sell opportunities. • Digital & Social Strategy: Develop and execute LinkedIn promotions and social content, partnering with design teams to create templates and writing optimized copy that elevates thought leadership and engagement. • Webinars & Engagement Programs: Own end-to-end execution of quarterly webinars, including topic development, registration setup, promotional strategy, and communications across internal and external channels. • Project & Stakeholder Management: Maintain the social and marketing calendars, coordinate with external vendors and agencies, and ensure all campaigns are reviewed and approved through the appropriate processes and partners. • Performance Analysis & Optimization: Track campaign performance, analyze engagement data (e.g., email clicks, content interaction), and proactively recommend actionable improvements to enhance effectiveness and ROI. Preferred Qualifications: • 3+ years of B2B marketing experience – experience in financial services or investment management is a plus • Strong writing and editing skills with exceptional attention to detail • Proactive mindset with a strong sense of urgency and ability to manage priorities effectively • Confident leading business calls and engaging with stakeholders • Working knowledge of Workfront and ADA compliance processes • Understanding of go-to-market strategies for corporate and institutional audiences including thought leadership and content (i.e., defining target audiences and campaign objectives) PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Independently implements and manages defined marketing programs/initiatives. Leverages a strong comprehension of existing marketing strategies and drives execution of programs/initiatives. Develops and executes more complex marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications.Proactively collects and synthesizes data in order to identify trends. Helps identify strategic and tactical implications. Ensures all operating activities are delivered within the established budget framework. Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented Competencies Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems Work Experience Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Pay Transparency Base Salary: $45,000.00 – $119,600.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance. Application Window Generally, this opening is expected to be posted for two business days from 05/08/2026, although it may be longer with business discretion. Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com. Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses.  Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Equal Employment Opportunity (EEO) This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices. Additional Locations: PA - Philadelphia, VA - Tysons Corner, DC - Washington, OH - Cleveland, NC - Charlotte