Marketing Enablement Lead- Marketing Audience Activation

Location: PA - Pittsburgh (15222)

Position Overview

The Marketing Enablement Lead serves as a key liaison between Line of Business (LOB) Growth Marketing, Operations Excellence (Ops Ex), Customer Information Management (CIM) Technology, and Product Owners (POs). This role is responsible for translating complex audience targeting needs into scalable data solutions and business technical designs, ensuring marketing initiatives are executed accurately, efficiently, and on schedule.
The successful candidate will provide strategic consultation on audience development, data requirements, and delivery planning while driving alignment across business and technology partners to support effective marketing campaigns and customer engagement strategies.

Key Responsibilities

Strategic Marketing Consultation

· Partner with Growth Marketing and Ops Ex teams to understand complex audience targeting requirements and campaign objectives.
· Establish clear delivery timelines, recommend key milestones, and provide guidance on audience readiness to support successful marketing treatment execution.
· Serve as a trusted advisor to business stakeholders, ensuring alignment between marketing goals, operational capabilities, and data availability.

Audience Requirements & Technical Translation

· Consult with business partners to gather, evaluate, and document audience business requirements.
· Translate business needs into clear, actionable technical requirements for CIM Technology teams and Product Owners.
· Develop and support business technical designs for audience creation across customer lists and CIM platforms.
· Ensure audience solutions support accurate targeting, execution, compliance, and performance measurement.

CIM Data Management & Delivery

· Coordinate intake, prioritization, and management of new CIM data requests.
· Facilitate collaboration among business, technology, and data teams to evaluate and deliver new data capabilities.
· Maintain clear documentation, requirements traceability, and stakeholder communications throughout the request lifecycle.
· Monitor progress and drive timely delivery of data enhancements that support marketing and audience needs.

Cross-Functional Leadership

· Act as a central point of coordination between marketing, operations, product, and technology teams.
· Identify risks, dependencies, and potential impacts to campaign execution and proactively recommend solutions.
Support continuous improvement efforts related to audience creation processes, data utilization, and campaign delivery.PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Enables coordinated planning, execution, and oversight across one or more functional areas to support enterprise marketing objectives. Functional scope may span strategy, planning, and change enablement; governance, risk, and control management; and channel activation. Provides structure, alignment, and direction that allow teams to operate efficiently, consistently, and in compliance with business and risk expectations.
• Drives marketing enablement by identifying bottlenecks within marketing workflows and evaluating opportunities to improve processes, tools, and ways of working. Partners across Marketing to evaluate and improve existing processes and workflows to optimize efficiency, reduce processing time, and support effective execution. Assesses existing processes using data analysis, metrics, and process modeling to design streamlined workflows that integrate seamlessly into day‑to‑day execution. Applies deep enablement and operational expertise and a continuous improvement mindset to strengthen planning, program delivery, and adoption of improved ways of working across the organization.
• Ensures marketing workflows, governance routines, and tools are executed in alignment with business requirements, quality standards, PNC’s risk appetite, governance expectations, and enterprise risk management framework. Acts as a subject matter expert and escalation point for operational issues, risk considerations, and cross‑functional coordination, supporting consistent application of controls and accountability. Responsible for planning, coordinating, and scheduling marketing enablement activities across Marketing teams.
• Executes and delivers complex marketing initiatives across assigned functional areas with a focus on quality, consistency, efficiency, and risk management. Leads the execution and delivery of marketing campaigns and activation activities across multiple channels, including 1:1, physical and sales channels, by applying operational discipline, clear standards, and scalable processes to drive consistent, high‑quality outcomes. Embeds a culture of accountability, continuous improvement, and operational excellence to ensure successful execution and delivery of marketing efforts across the full range of activation channels.
• Across all functional areas, serves as a trusted marketing enablement subject matter expert and escalation point for cross‑functional coordination, decision support, and continuous improvement initiatives. Applies deep marketing enablement expertise and a continuous improvement mindset to help marketing teams effectively leverage processes, governance routines, platforms, and tools in support of business outcomes. Fosters a culture of accountability, collaboration, and learning that enables high‑quality, consistent marketing delivery across strategy, governance, and activation activities.
• When designated as a Business Owner for one or more marketing technology platforms, serves as the primary business accountable for platform strategy, activation, governance, and ongoing risk oversight. Partners with Product Owners, Technology teams, and vendor partners to ensure platforms deliver sustained business value and support operational objectives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Competencies

Business Process Improvement, Collaborating, Decision Making and Critical Thinking, Effective Communications, Innovation, Marketing Function, Marketing Systems, Organizational Change Management, Problem Solving

Work Experience

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Pay Transparency

Base Salary: $91,000.00 – $185,900.00Salaries may vary based on geographic location, market data and on individual skills, experience, and education.

Application Window

Generally, this opening is expected to be posted for two business days from 07/30/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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