Our Purpose

Planday from Xero is a leading digital solution that uncomplicates everyday scheduling and workforce management by making it easier for businesses and shift workers around the world to communicate, collaborate, and get work done.

Powered by a community of local industry experts, Planday provides a best-in-class digital platform that is easy to use, accurate, secure, and compliant with local needs and standards. From payroll and accounting to POS and reporting, its open API and tech ecosystem is scalable to fit shifting business needs and to build an engaged, flexible workforce.

Founded in 2004, Planday is headquartered in Copenhagen, Denmark and supports over 400,000 users across Europe and the US. Planday was acquired by Xero in 2021.

About this role

We’re looking for a strategic and driven Senior Partner Marketing Manager to lead Planday’s partner-led growth motion across the UK and Europe. This role will focus on building and scaling high-impact programs with both integration partners and affiliates, turning our partner ecosystem into a measurable and sustainable growth engine.

Reporting to the VP of Growth, with a dotted line to our Partnerships Director, you’ll build and execute our partner programmes with key technology and integration partners, establish a marketing-supported affiliate lead generation engine and co-marketing programs, and build scalable processes to drive partner-sourced and partner-influenced revenue.

This is an exciting opportunity to shape the future of partner marketing at Planday, combining strategy, hands-on execution, and cross-functional collaboration to deliver measurable impact.

What you’ll do

Partner GTM strategy and leadership

• Define and lead the partner marketing strategy , aligning with regional GTM and growth objectives.

• Build and operationalise a scalable framework for the Planday partner programme — from planning and activation to measurement and optimisation.

• Collaborate closely with Partnerships, Sales, Product, and RevOps to align partner programs with revenue goals and ensure visibility of impact.

Integration partner marketing

• Co-develop and execute joint GTM campaigns with key integration partners (e.g., payroll, POS, accounting, and software ecosystem partners).

• Drive co-marketing initiatives such as (but not limited to) webinars, joint content, case studies, and in-market events to generate awareness and qualified referrals.

• Establish regular reporting on partner-sourced and influenced pipeline, demonstrating the partner’s contribution to revenue.

Affiliate growth and enablement

• Design, launch, and scale a marketing-supported affiliate lead generation engine that delivers consistent, high-quality leads.

• Build campaigns to recruit, engage, and activate new affiliates — ensuring they have the tools and content to succeed.

• Partner with RevOps to ensure affiliate tracking, attribution, and reporting are embedded and accurate.

• Test new acquisition channels and creative approaches to optimize affiliate performance and ROI.

Performance and optimisation

• Track campaign results and share insights to continuously improve performance and partner collaboration.

• Experiment with new co-marketing formats and incentives to increase engagement and conversions.

• Report regularly on key metrics including pipeline contribution, partner engagement, and ROI.

What you’ll bring with you

• Experience: 6+ years in B2B marketing with 3+ years focused on partner or ecosystem marketing within SaaS or technology sectors.

• Strategic mindset: Strong ability to translate business goals into actionable GTM strategies and measurable outcomes.

• Executional excellence: Proven track record in running successful co-marketing and affiliate programs from concept to analysis.

• Collaboration: Skilled at influencing and aligning cross-functional teams (Sales, Product, Partnerships, RevOps).

• Data-driven: Confident in using data and insights to inform decisions, optimize campaigns, and communicate results.

• Communication: Excellent written and verbal communication skills; comfortable presenting to senior stakeholders and partners.

• Tools: Familiarity with Salesforce, marketing automation platforms (SFMC/HubSpot), affiliate software, and analytics tools.

• Mindset: Self-starter with strong ownership, adaptability, and curiosity to test and learn in a fast-paced environment.

At Planday, we offer you

• Benefits like pension, health insurance, inclusive support for new parents and generous vacation

• On top of your annual base salary, you are offered to be part of an Employee Share Plan

• Growth and progression opportunities – we want you to grow with us

• Flexible remote work

• Strong social culture with lots of team and company activities

• Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe

• Healthy work-life balance and autonomous approach to work. We trust in you and your abilities

Finally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work.

At Planday, we firmly believe that diversity and inclusion are the cornerstones of innovation and a vibrant workplace culture, and we highly value the strength that diverse backgrounds offer.

As an equal opportunity employer, we strive to create an equitable experience for all our candidates throughout the process. Please let us know if you need reasonable accommodation during the application or interview process.

All applicants will be considered for employment without attention to any personal characteristics.