Shopper Activation Manager, Oral Health Care at Philips · Copenhagen

Job Title

Shopper Activation Manager, Oral Health Care

Job Description

As our Shopper & Category Growth Manager for Personal Health, you will drive shopper strategies that accelerate category growth within Oral Health Care.

You will lead the development and execution of shopper activation plans aligned with category strategies, creating impactful in-store experiences and ensuring strong brand consistency across all consumer touchpoints.

Working closely with marketing, commercial teams, and retail partners, you will optimize launches, strengthen shopper engagement, and help innovate the Nordic retail experience.

You will also collaborate with the wider Western Europe Shopper team to share best practices and drive efficiencies across markets.

What you will do:

• Translate consumer behavior and category strategies into effective activations that drive purchases and boost sales.
• Make sure our presence in stores (offline and online) is state of the art
• Monitor and report on the effectiveness of activities, and identify areas for improvement
• Collaborate with key retailers to ensure successful execution of campaigns.

You are the right fit if:

• You are a passionate shopper expert with 10+ years of experience in retail shopper marketing, ideally with experience in developing category strategies.
• You love our consumers as much as we do and show a deep understanding of consumer behaviors and can turn these insights into compelling trade arguments.
• You are hands-on, proactive, detail-oriented and always striving for excellence in every shopper experience you create.
• You’re analytical, data-savvy, and not afraid to dig into Excel or dashboards to track performance and find opportunities.
• You want to work together and act as a real team player, a great communicator and are comfortable working with different stakeholders
• You don’t settle for “good enough” — you take pride in excellent execution and deliver consumer activations that drive results.

This role offers an exciting opportunity to leverage your expertise in shopper activation, making a significant impact on both consumer behavior and business results throughout the Nordic region.

You will play a crucial part in ensuring in-store excellence, fostering an exceptional shopping experience for consumers. By focusing on product placement, promotional strategies, and customer engagement within physical retail environments, you will help optimize the visibility and accessibility of our products, enhancing the overall consumer experience and contributing to robust sales growth in the Nordic market.

How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. This role is an office role.

About Philips We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. • Learn more about our business. • Discover our rich and exciting history. • Learn more about our purpose.

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