Brand Designer at PepsiCo in US-NY-New York

Summary: PepsiCo is a leading food and beverage company that integrates multiple design disciplines to drive innovation and create engaging brand experiences. The Brand Designer will be responsible for developing and executing brand design strategies, collaborating with cross-functional teams, and managing design projects from concept to final delivery. Responsibilities: - Developing and executing high quality brand design work from concept to final delivery - Participating in brainstorms, critiques, and work sessions - Creating visual identities, packaging, presentations, campaign assets and 360 branding executions - Sketching, storyboarding, moodboarding, and mock-ups to communicate ideas and design intent - Iterating on designs based on direction and feedback from Brand Design leads - Collaborating with cross-functional partners and external studios - Iterating quickly based on feedback and evolving business needs - Design in alignment to evolving brand needs with emphasis on brand consistency and meeting business objectives - Managing timelines, milestones and internal deadlines to ensure timely delivery Required Qualifications: - Minimum of 1–3 years studio experience (in-house or agency) as a graphic or brand designer taking projects from concept through completion - Brand, communication design background, bachelor's degree in design, visual communication or a related field - Strong portfolio of design work showcasing both print and digital design projects - Strong typography and layout sensibility - Great sketching (digital and/or hand sketching) skills and idea development techniques to create and communicate concepts and the ability to articulate ideas conceptually - Technically solid, able to illuminate ideas and visualize design stories across a variety of media - Proficiency in design tools (Adobe Creative Suite, etc.) - Excellent communication and presentation skills - Collaborates well with others to deliver results; keeps others informed to avoid unnecessary surprises Preferred Qualifications: - Background and understanding of brand/packaging/graphic design as well as an understanding of social/digital design - Social media-minded curator - Brand design background and style guideline experience, 360 visual identity - Illustration skills and AI mockup skills would be a plus - Experience in production and print processes (e.g., packaging dielines, color management) is a plus Required Skills: Brand Design, Graphic Design, Packaging Design, Digital Design, Visual Identity Systems, Design Guidelines, Typography, Layout, Sketching, Storyboarding, Moodboarding, Adobe Creative Suite, Production and Print Processes, Social Media Curation Benefits: Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually., Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement., In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.