Pencil→
Gen AI Creative Technologist at Pencil in LATAM - Argentina
Job Description
About us
At Pencil, we are building the AI Operating System for marketing - the only enterprise platform that aggregates every leading AI model, enforces enterprise-grade governance, and turns creative production savings into media growth. Our work moves brands like Diageo, L’Oréal and Unilever from creative brief to live, on-brand, performance-tested campaigns in minutes - across every market, channel and language - without sacrificing legal, IT or brand control.
Your mission
Bring the craft of advertising together with the speed of GenAI. You build and operate agentic and nodal creative workflows - connecting insight, concept, copy, imagery and video into scalable systems - so our creative teams and clients can move from idea to finished advertising faster, without losing quality or strategic grounding.
You work day-to-day under the direction of Art Directors and Creative Directors, bringing deep hands-on fluency in GenAI tools and workflows to their briefs. You're not setting creative vision - you're the person in the room who knows how to make the technology deliver on it.
This track is for people who go deep on the systems side - building, scaling, and governing the agents, workflows, and creative infrastructure that creative teams and clients rely on. Creative sensibility still matters (they need to understand what "good creative output" means to build for it), but the growth path is technical leadership and architecture, not creative direction.
Key Responsibilities
Discovery & Requirements
Meet with clients, creative teams, and stakeholders to understand workflows, challenges, and operational requirements
Facilitate workflow audits and capability assessments
Identify where GenAI, agents, or automation can meaningfully improve quality, efficiency, or scale
Translate operational challenges into technical implementation plans
Agent, Workflow & System Architecture
Design and build production-grade prompts, workflows, agents, and creative systems
Develop repeatable, scalable frameworks that support multiple brands, markets, and channels
Own workflow governance, quality control, and reliability of deployed systems
Establish technical standards and best practices for how agents and workflows are built and maintained
Enablement & Technical Adoption
Lead training, workshops, and office hours to help teams adopt new systems
Own technical documentation, playbooks, and guides for internal and client use
Support change management as new tools and workflows roll out
Act as the technical authority on GenAI capabilities, limitations, and constraints
Platform Evaluation & Technical Innovation
Evaluate emerging AI models, platforms, and tooling for technical fit and scalability
Stress-test new capabilities and provide structured, technical feedback to Product and Engineering
Identify architectural improvements to existing agents, workflows, and systems
Represent the technical roadmap for creative technology internally
What we’re looking for
2-3 years’ experience in advertising creative development
Experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Gemini etc.
Experience with GenAI techniques such as model selection & prompting
Any experience using GenAI to deliver real-world advertising creative
Proficiency in Adobe Creative Cloud
Good personal communication and management skills
Preference for candidates who have prior agency experience
Strong written English skills, allowing you to communicate effectively with clients and team
Access to a reliable computer with an internet connection exceeding 40 Mbps
A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity
What growth looks like
Art Director: owns creative direction across projects, sets visual/conceptual standards, mentors on craft.
Creative Director: sets creative vision across accounts or brands, owns creative quality at scale.
Head of Creative: sets the creative bar and point of view for the organization.
Your benefits
25 days PTO plus public holidays
Remote-first, flexibility to work anywhere from your home country.
Health insurance / private medical cover
Monthly stipend towards wellness, fitness, and learning and development
Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy