Associate Product Marketing Specialist at Pella… · Pella

Role Summary

The Associate Product Marketing Specialist will provide support for key product initiatives and product launches. This position will help support product positioning, target audience messaging and meaningful claims – bringing a wide variety of marketing collateral (digital, print, store sets, sales tools, events) to life in compelling, memorable ways.

A successful Associate Product Marketing Specialist will thrive in a fast-paced environment, managing and prioritizing concurrent projects. The Associate Product Marketing Specialist should be detail-oriented, ensuring accuracy of product information (copy and visuals) and continuity across the Pella product portfolio by channel and segment. They will work with product management, product marketing, engineering, Pella’s segment teams and internal/external creative teams to ensure that product marketing projects are delivered within established project goals, deadlines and budget.

While the responsibilities may vary slightly, the position will likely include varying levels of the following activities.

Responsibilities

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Support go-to-market strategies for product initiatives.
• Support product marketing workstream within the Pella Product Management process from ideation/kickoff through completion of initiatives, establishing broad cross-functional coordination.
• Build and continue to keep up with product knowledge and be a product knowledge advocate with internal and external teams.
• Support product initiatives and reviews across brand/segment/channel (web, literature, video, displays, photos, content, etc.) collaborating to ensure product accuracy and positioning implementation aligns with the overall product strategies.
• Collaborate with the content team to identify photo shoot/video shoot location potential. Responsible for ordering product for shoots and serve as on-site product support for photo and video shoots.
• Responsible for helping develop and communicate support to the sales organization. May include coordination and product logistics support of sales meetings and national events, and other activities.
• Ability to be responsive to changing business needs, manage and prioritize concurrent assignments and handle ambiguity. Proactively inform stakeholders of project status.

Qualifications

QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE Bachelor's degree (B. A. or B.S.) with marketing or business orientation from four-year college or university; and one to three years related experience and/or training; or equivalent combination of education and experience.

LANGUAGE SKILLS Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

MATHEMATICAL SKILLS Ability to assess and track budgets. Ability to apply concepts of basic algebra and geometry.

REASONING ABILITY Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

COMPUTER SKILLS Microsoft Office Suite (Word, Excel, Power Point, Outlook), Adobe Creative Suite and Workfront a plus.

CERTIFICATES, LICENSES, REGISTRATIONS None required.

PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

TRAVEL The position will require some travel (approx. 10-20 percent).

About the Company

About Pella Corporation

As the #1 most-preferred national window and door brand by homeowners across the country, Pella Corporation leads the industry in innovation and design. Founded in 1925, today the Pella Family of Brands encompasses a robust product offering sold and installed through various channels. We are a growing, privately owned company with 20 manufacturing locations and over 10,000 team members in the U.S. and Canada. Pella is consistently recognized as a great place to work by Newsweek, Forbes and Glassdoor, having most recently been named to America’s Greatest Workplaces for Diversity by Newsweek in 2024, as well as Forbes' 2024 Best Employers for Women and Best-In-State Employer in Iowa. We have also received numerous accolades for innovation and design, including Fast Company’s Best Workplaces for Innovators in 2024 and Most Innovative Manufacturers for 2022 and 2023.

At Pella, our team cares deeply, learns continuously and achieves results that go beyond. We encourage creative thinking that seeks out and includes diverse perspectives. And we empower you to do the work you’re most proud of — that’s why we offer individualized talent development plans, cross-functional experiences and opportunities for career advancement through personal and professional development.

With talent just like you, we are imagining, building and fighting for a brighter future for generations to come. Ready to find a career that sparks your passion?