Digital Marketing & Website Coordinator… at Pear Tree. · Metro…

Position: DIGITAL MARKETING & WEBSITE COORDINATOR (WORDPRESS)

Salary range: up to ₱90,000 PHP (with the final offer subject to the client’s discretion based on the candidate’s experience)

Working Hours: NZ business hours

Work set-up: 100% Remote work (Independent Contractor Agreement)

OVERVIEW

A New Zealand-based supplier specialising in traffic management and bitumen-related products, the company supports infrastructure, roadworks, and road safety projects nationwide while continuing to expand its digital presence. It is focused on maintaining accurate, high-performing websites and building scalable marketing systems to support product visibility, lead generation, and customer engagement. The Digital Marketing Coordinator role is a hands-on position primarily responsible for managing and optimising multiple WordPress websites, ensuring product content is accurate, structured, and SEO-friendly. In addition, the role supports CRM activity, email marketing campaigns, and social media execution to drive consistent communication and engagement across channels. This position requires strong attention to detail, the ability to manage multiple platforms, and a proactive approach to maintaining and improving digital marketing operations.

Key Responsibilities

Website Management (Primary Focus)

• Manage and maintain multiple WordPress websites
• Ensure all product listings, pricing, and content are accurate, current, and consistent
• Upload, structure, and update product information for clarity and usability
• Optimise product and catalogue pages for SEO (metadata, headings, internal linking, content structure)
• Maintain a catalogue-style product showcase for industrial and infrastructure-related products
• Coordinate with external agencies or vendors to refine, localise, and upload product content
• Monitor website performance and identify issues related to UX, content, or functionality
• Ensure consistency in branding, layout, and user experience across all websites

Digital Marketing & CRM

• Manage CRM activity, including contact updates, segmentation, and data hygiene
• Build and execute email marketing campaigns using platforms such as Mailchimp
• Maintain and grow email lists with proper segmentation and tagging
• Track campaign performance and support reporting and insights
• Assist in lead generation and nurturing initiatives

Social Media Management

• Plan, schedule, and publish content across social media platforms
• Maintain a consistent posting cadence aligned with marketing objectives
• Create simple, engaging content aligned with products and brand messaging
• Monitor engagement and support basic community interaction where applicable

Content & Creative Support

• Create basic marketing assets such as banners, website visuals, and email graphics
• Use design tools and/or AI-assisted tools to produce content efficiently
• Ensure all creative materials align with brand guidelines
• Support updates across web, email, and social channels

Paid Media Support (Secondary)

• Support Google Ads and/or Meta Ads campaigns where required
• Collaborate with internal or external partners managing paid media
• Assist with updating creatives, campaign adjustments, and basic performance tracking

Tools & Systems

• WordPress (essential)
• CRM platforms (e.g. Prospect CRM or similar)
• Email marketing tools (e.g. Mailchimp)
• Social media platforms
• Basic design tools (e.g. Canva, Adobe Express) and/or AI tools
• Google Ads / Meta Ads (supporting knowledge preferred)

Key Requirements

• Proven experience managing WordPress websites
• Strong attention to detail, particularly with product listings, pricing, and structured content
• Working knowledge of SEO best practices (on-page optimisation, metadata, content structure)
• Experience with email marketing platforms such as Mailchimp
• Ability to manage multiple websites and priorities simultaneously
• Strong organisational and time management skills
• Ability to collaborate with internal teams and external agencies
• Clear communication skills and a proactive, ownership-driven mindset

Desirable Experience

• Experience in industrial, construction, infrastructure, or B2B product-based industries
• Familiarity with CRM systems and customer segmentation
• Basic knowledge of paid media channels (Google Ads, Meta Ads)
• Experience creating digital assets using design tools or AI-assisted platforms
• Understanding of lead generation and conversion optimisation
• Experience working with catalogue-style or multi-site web environments