Content & AI Enablement Team Lead at Payhawk · Amsterdam

Company Mission

Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale.

The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures.

Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work.

The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact**.** From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too.

We’re changing the world of payments, and we’re looking for an exceptional team to help us.

About the role

We want to build a brand finance loves, and content is how that brand demonstrates its relevance, authority, and point of view.

As Content & AI Enablement Team Lead, you will lead our global editorial agenda and build the systems that help high-quality content scale across Payhawk.

This is a player-coach role. You will own our most important top-of-funnel content programs, remain hands-on with strategic writing and editing, and enable Product Marketing, SEO, Demand Generation, and regional teams to produce strong content through clear workflows, tools, templates, and standards.

Responsibilities

Lead our global content strategy

• Define the themes, problems, and perspectives Payhawk should own with finance leaders.
• Turn company, customer, market, and product insight into a focused editorial plan.
• Build a coherent top-of-funnel narrative across our brand, platform, products, customers, and leadership.
• Own the global content calendar and resolve competing priorities, duplication, and timing conflicts.

Create flagship content

• Lead original research, reports, customer-story campaigns, executive thought leadership, newsletters, event-led content, and selected video formats.
• Turn customer conversations, events, leadership insight, and proprietary evidence into distinctive content with a clear point of view.
• Design content programs that can be reused across channels, formats, regions, and buyer stages.
• Write and edit Payhawk’s most strategically important content.

Build our AI-enabled content operating system

• Identify where AI, automation, and better process design can improve content quality, speed, and capacity.
• Build repeatable workflows for research, briefing, drafting, repurposing, localisation, review, distribution, and performance analysis.
• Create reusable prompts, templates, playbooks, quality checks, and structured knowledge sources.
• Combine AI tools, automation, and human review in ways that protect accuracy, originality, brand consistency, and trust.
• Evaluate new tools based on measurable business value.
• Train teams to use the systems and track adoption.

Enable teams to self-serve

• Give Product Marketing, SEO, Demand Generation, and regional teams the workflows and tools they need to create product and mid-funnel content.
• Define clear ownership, handoffs, and review requirements.
• Build self-service toolkits for repeatable formats such as explainers, campaign assets, localisation, and executive social content.
• Reduce reliance on the central content team without lowering quality.

Lead the function

• Manage, coach, and develop a small team of content managers.
• Set clear priorities, standards, and development goals.
• Manage external writers, creators, agencies, and production partners where needed.
• Build a content model that scales through systems, expertise, and enablement rather than headcount alone.

Requirements

• 7–10 years of experience in B2B content marketing, editorial, brand publishing, or a related discipline.
• Native-level English proficiency, with excellent writing, editing, and verbal communication skills.
• Experience leading a content team or function.
• Experience in SaaS, fintech, enterprise technology, financial services, or another complex B2B category.
• Experience creating content for senior business audiences.
• Evidence of building repeatable content processes and operating models, not only individual assets.
• Experience working across Brand, Product Marketing, SEO, Demand Generation, Sales, Web, Design, and regional teams.
• Strong stakeholder management and the confidence to challenge low-value requests.

AI and automation experience

You should be able to show how you have used AI and automation to redesign a real content or marketing process.

We are looking for:

• Advanced practical experience using large language models.
• Experience building repeatable, multi-step AI workflows.
• Strong prompt, context, and knowledge-management skills.
• Experience with no-code or low-code automation tools.
• Understanding of human review, AI quality evaluation, and governance.
• The ability to document workflows and train others to use them.
• The ability to translate content needs into requirements for technical or systems teams.

Experience with APIs, agentic workflows, retrieval systems, scripting, automated claims checking, or AI evaluation frameworks is useful, but not required.

Company Benefits

• 30 days holiday paid leave
• A week exchange policy to another Payhawk office (London, Berlin, Sofia, Barcelona, Paris)
• Sports card fully funded by us
• Regular team-wide events
• 150EUR of monthly commuting allowance

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.