Pavago→
Social Media Manager at Pavago in Mexico, MX
Mid LevelRemoteMexico, MX
Skills
social media auditcontent strategyshort-form video editinglinkedin managementx (twitter) managementreddit managementinstagram managementfacebook managementyoutube managementtiktok managementcanvanative post boosting toolsengagement analysisb2b marketinginvestor-focused communicationorganizationadaptabilitycreativityindependenceownershipcommunicationtrend awarenessmeta ads managerlinkedin campaign managergoogle adshubspotasanastocktwitsblueskypinterest content management
Job Description
Job Title: Social Media Manager
Position Type: Full-Time, Remote Working Hours: U.S. Business Hours
About the Role
We are looking for a Social Media Manager who genuinely lives and breathes social media.
This is not a scheduling or coordination-only role. We need someone who actively uses social platforms daily, understands platform-native content, and knows how to grow engagement in a B2B and investor-focused environment.
You will take ownership of 10 social media accounts from day one, beginning with a full account audit and strategic improvement plan. From there, you will manage content, engagement, short-form video execution, community growth, and post promotion across multiple platforms.
The ideal candidate understands that content which performs on LinkedIn is completely different from what works on TikTok, Reddit, or StockTwits — and can successfully execute across all of them.
What You’ll Be Doing
Social Media Audit & Strategy
- Conduct a full audit of all existing social media accounts and identify improvement opportunities
- Build platform-specific content strategies aligned with audience behavior and business goals
- Create and maintain structured content calendars across all active platforms
- Identify content gaps, engagement opportunities, and growth strategies
Day-to-Day Account Management
- Manage and publish content across LinkedIn, X (Twitter), StockTwits, YouTube, TikTok, Facebook, Instagram, Reddit, Bluesky, and Pinterest
- Monitor engagement, comments, DMs, and community interactions daily
- Adapt tone, messaging, and content style based on each platform’s audience
- Maintain consistency in posting schedules, engagement, and brand voice
Content Creation & Video Execution
- Create and edit short-form video content for Reels, TikTok, and YouTube Shorts
- Design or coordinate visual content using Canva or similar tools
- Develop engaging platform-native content optimized for reach and engagement
- Repurpose content effectively across multiple channels without making it feel repetitive
Organic Growth & Community Building
- Grow social accounts from low engagement into active communities
- Engage authentically within platform communities, especially Reddit and StockTwits
- Monitor trends, conversations, and emerging content formats relevant to finance, investing, and B2B audiences
- Build audience trust and engagement through consistent interaction and high-quality content
Post Promotion & Performance Optimization
- Boost and promote posts using native platform tools across Meta, LinkedIn, TikTok, and other channels
- Manage small paid budgets to amplify high-performing content
- Analyze engagement, reach, and growth metrics across all platforms
- Continuously optimize content strategy based on performance data
What Makes You a Strong Fit
- You genuinely enjoy social media outside of work
- You understand platform culture and how audience behavior differs by channel
- You can balance creativity with analytics and performance tracking
- You are highly organized and capable of managing multiple accounts simultaneously
- You move quickly, adapt fast, and stay ahead of trends
- You understand B2B and investor-focused communication styles
Required Experience & Skills
Must-Have Requirements (Non-Negotiable)
- Proven experience managing multiple social media accounts simultaneously
- Strong background in B2B, SaaS, finance, or investor-focused social media marketing
- Demonstrated experience growing engagement and building online communities
- Strong short-form video creation and editing skills for TikTok, Reels, and YouTube Shorts
- Experience managing content across LinkedIn, X (Twitter), Reddit, Instagram, Facebook, TikTok, and YouTube
- Experience conducting social media audits and building actionable content strategies
- Experience boosting and promoting posts using native platform tools
- Strong understanding of platform-native content and audience behavior
- Excellent English communication skills, both written and verbal
- Ability to work independently and take ownership without constant oversight
Nice-to-Have Experience
- Experience with Meta Ads Manager, LinkedIn Campaign Manager, or Google Ads
- Familiarity with HubSpot or Asana for workflow and content management
- Experience working with investor-focused brands or financial audiences
- Experience with StockTwits, Bluesky, and Pinterest content management
Tools & Platforms
Candidates should already be comfortable using:
- X (Twitter)
- StockTwits
- YouTube
- TikTok
- Bluesky
- Canva or similar design tools
- HubSpot or Asana
- Native post boosting tools across Meta, LinkedIn, and TikTok
What Does Success Look Like?
- Consistent growth in engagement and audience activity across all platforms
- High-performing short-form content that increases visibility and reach
- Strong community interaction and authentic audience engagement
- Improved consistency, quality, and performance across all social accounts
- Clear reporting and optimization based on platform analytics
Interview Process
- Initial Phone Screen
- Interview with Recruiter
- Client Interview
- Offer & Background Verification
#LI-AG1