Pavago→
Senior Marketing Coordinator at Pavago in Colombia
Skills
Job Description
Senior Marketing Coordinator (GoHighLevel, Social Media & Executive Support) – Remote | PST Hours
Position Type: Full-Time, Remote Working Hours: U.S. Business Hours — PST Required
About the Role
At Pavago, one of our clients is hiring a highly organized and execution-driven Senior Marketing Coordinator to support marketing execution, executive operations, content coordination, CRM management, and program administration.
This is a hands-on, multi-functional role — not a strategic marketing leadership position. You’ll be responsible for making sure content gets published, campaigns and follow-ups are executed, CRM records stay organized, program materials remain current, and day-to-day priorities move forward without things falling through the cracks.
This role is ideal for someone who combines marketing coordination + executive support + strong operational execution and is comfortable working independently in an entrepreneurial environment.
What You’ll Own
Marketing Execution & Social Media Management
Manage day-to-day social media execution across:
- Online community groups
You’ll:
- Create, design, schedule, and publish social content
- Write and format captions and posts
- Manage comments, DMs, and community interactions
- Monitor engagement and audience activity
- Maintain organized performance tracking
- Support advertising campaigns for programs and events
- Ensure content is published consistently and on schedule
Content Creation & Marketing Materials
Create and organize marketing and program assets, including:
- Short-form videos
- Social graphics
- Scripts
- Guides
- Workbooks
- Cheat sheets
- Program documents
Use tools such as:
- Canva
- Veed
- OpusClip or similar video editing platforms
Maintain consistent branding, formatting, messaging, and presentation across materials.
GoHighLevel, Email Marketing & CRM
Build and manage marketing workflows using GoHighLevel (GHL).
Responsibilities include:
- Email campaign setup
- Automated workflows
- Prospect outreach
- Follow-up sequences
- Pipeline updates
- Contact management
- CRM data maintenance
Keep records accurate and ensure no lead, prospect, or participant follow-up is missed.
Executive & Operational Support
Support leadership with day-to-day coordination, including:
- Calendar organization
- Scheduling
- Inbox management
- Communication workflows
- Administrative coordination
- Task tracking
- Follow-ups
Maintain structured project trackers and ensure priorities continue moving forward.
Proactively identify:
- Missing follow-ups
- Workflow gaps
- Delayed tasks
- Process inefficiencies
Program & Membership Administration
Support the operational side of digital programs and memberships.
You’ll:
- Organize program materials
- Maintain and update digital resources
- Track participant or member progress
- Support participant communication
- Coordinate program-related follow-ups
- Troubleshoot minor technical issues within online platforms
- Ensure resources remain organized and accessible
Research, Lead Generation & Digital Support
Conduct research to support marketing and business development, including:
- Ideal Client Profile (ICP) research
- Prospect research
- Lead list building
- Market research
- Outreach preparation
Support lead generation campaigns and compile findings into clear, organized reports.
You may also assist with:
- Minor website updates
- Account setup
- Digital platform administration
Documentation & Organization
Maintain organized systems across:
- Google Drive
- Google Docs
- Google Sheets
- Shared files
- Marketing assets
- CRM records
- Program documentation
Ensure information is easy to find, current, and accurately maintained.
What Makes You a Strong Fit
You:
- Are exceptionally organized and reliable with follow-through
- Enjoy execution more than high-level strategy
- Can manage marketing and administrative priorities simultaneously
- Notice small errors before they become larger problems
- Are comfortable supporting founders or entrepreneurial leaders
- Can independently move work forward without constant supervision
- Communicate clearly and professionally
- Learn digital tools quickly
- Take ownership of tasks through completion
- Thrive in fast-moving environments where priorities can change
Required Experience & Skills
- Proven experience in:
- Marketing coordination
- Executive assistance
- Digital operations support
- Or a closely related role
- Strong hands-on experience with Google Workspace, including:
- Google Docs
- Google Sheets
- Google Drive
- Google Calendar
- Experience with GoHighLevel (GHL) or a similar CRM/marketing automation platform
- Proficiency with Canva
- Experience with video editing tools such as:
- Veed
- OpusClip
- Similar short-form video tools
- Strong understanding of:
- Strong written English communication skills
- Strong calendar, task, and workflow management ability
- Excellent attention to detail
- Ability to manage multiple priorities simultaneously
- Self-motivated and comfortable working independently
- Ability to consistently work U.S. Pacific Time (PST) business hours
Nice to Have
- Experience supporting:
- Founders
- Coaches
- Entrepreneurs
- Small business leadership
- Experience managing online programs or memberships
- Lead generation and prospect research experience
- Experience creating email automation workflows
- Community management experience
- Experience with digital advertising support
- Basic website editing experience
Tools & Platforms
- GoHighLevel (GHL)
- Google Workspace
- Google Sheets
- Google Drive
- Google Calendar
- Canva
- Veed
- OpusClip
- Email marketing and automation platforms
What a Typical Day Looks Like
You might:
- Review leadership priorities, inboxes, and calendars
- Update project and task trackers
- Create and schedule social media content
- Respond to comments, DMs, and community activity
- Edit a short-form video or create graphics in Canva
- Build or update a GoHighLevel email workflow
- Follow up with prospects or program participants
- Update CRM records and pipeline stages
- Organize program materials and digital assets
- Research prospects and build lead lists
- Handle minor website or platform updates
- Flag overdue tasks or workflow gaps to leadership
In short: You keep marketing, content, CRM, programs, and executive support workflows organized and moving forward consistently.
Key Metrics for Success
- Consistent and timely social media publishing
- Clean and accurate CRM records
- Reliable GoHighLevel and email workflows
- Zero missed prospect or participant follow-ups
- Strong community responsiveness and engagement
- Well-organized program materials and digital assets
- Accurate project and task tracking
- Timely completion of executive support priorities
- Strong leadership confidence in execution and reliability
Why This Role Stands Out
- High ownership across marketing and operations
- Direct exposure to entrepreneurial leadership
- Hands-on experience across:
- Social media
- GoHighLevel
- Content
- CRM
- Email marketing
- Executive operations
- Opportunity to work across multiple areas rather than one narrow marketing function
- Fully remote environment
- Clear growth opportunities into:
- Marketing Operations Manager
- Senior Marketing Specialist
- Digital Marketing Manager
- Operations Manager
Interview Process
- Initial Screening Call
- Spark Hire Intro Video
- Marketing & Systems-Focused Interview
- Practical Task – Content or Workflow Exercise
- Final Interview
- Internal Review & Approval
- Offer & Onboarding
Apply Now
If you:
- Are highly organized and execution-focused
- Have experience with GoHighLevel and digital marketing
- Can manage social media, content, CRM, and administrative workflows
- Enjoy supporting founders or entrepreneurial teams
- Have exceptional attention to detail and follow-through
- Can reliably work PST business hours
This is a strong opportunity to take ownership of marketing execution, digital operations, content coordination, and executive support in a fast-moving remote environment.
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