Senior Creative Strategist - Paid Social (Meta… at Pavago · Pakistan

Job Title: Senior Creative Strategist – Paid Social (Meta Ads)

Location: Remote | EST Hours | Full-Time

About the Role

We’re hiring a Senior Creative Strategist – Paid Social (Meta Ads) who takes a creative-first approach to performance marketing.

This is not a traditional media buying role focused only on dashboards and optimization. Your primary edge should come from your ability to develop winning ad concepts, write strong creative briefs, and shape storytelling that drives conversions.

You will own Meta advertising across multiple accounts — from idea → creative → launch → scale — with full responsibility for performance outcomes.

What You’ll Be Doing

• Own and scale Facebook & Instagram ad campaigns from ideation to execution
• Manage and optimize key metrics including CPL, CPA, and ROAS across multiple accounts
• Handle $10K–$250K+ monthly ad spend budgets with performance accountability

Creative Strategy (Primary Focus)

• Develop original ad angles, hooks, and messaging frameworks
• Write clear, high-converting creative briefs for designers and video editors
• Lead UGC direction, including scripting, storytelling, and video concepts
• Contribute directly to ad concepting and campaign narratives
• Continuously test new creative ideas and iterate based on performance

Performance & Optimization

• Analyze performance daily and make data-driven decisions
• Identify winning creatives and scale them effectively
• Optimize campaigns across audiences, creatives, and offers

Creative + Data Feedback Loop

• Use data to refine messaging, angles, and storytelling
• Understand why creatives perform — not just what performs
• Continuously improve performance through creative iteration

Collaboration & Ownership

• Work closely with designers, editors, and internal teams
• Align campaigns with broader revenue and growth goals
• Operate with autonomy — owning outcomes, not just execution

Must-Have Requirements (Non-Negotiable)

• 3+ years running Facebook/Instagram ads at a high level
• Proven experience managing at least $10,000/month in ad spend (preferably significantly more)
• Experience handling multiple accounts (5+) simultaneously
• Strong hands-on involvement in creative strategy, including:
  • Ad concepting
  • Creative brief writing
  • Storytelling for paid ads
• Ability to create ads that convert — not just launch campaigns
• Strong command of:
  • Meta Ads Manager
  • Facebook Business Suite
  • Pixel tracking & conversion optimization
• Strong copywriting skills — able to craft compelling hooks and messaging

🚨 Important: Candidates who have only executed campaigns without contributing to creative strategy (concepts, messaging, briefs) will not be a fit for this role.

What Separates Top Candidates

• Strong portfolio of winning ad creatives (UGC, static, video)
• Clear ability to explain their role in creating high-performing ads
• Deep understanding of creative → offer → conversion flow
• Experience managing $50K–$250K+ monthly budgets
• Hands-on experience with UGC workflows and video production
• Use of AI tools (e.g., ChatGPT) to improve creative output

What Success Looks Like

• Consistently hitting or improving CPL, CPA, and ROAS targets
• Launching and scaling campaigns quickly without sacrificing quality
• Bringing fresh creative angles and testing ideas proactively
• Driving measurable growth across multiple accounts

Interview Process

• Initial Phone Screen
• Video Interview with Recruiter
• Client Interview
• Offer & Background Verification

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