Product Marketing & GTM Lead at Pavago in Colombia, Colombia

Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment

Position Type: Full-Time, Remote Working Hours: Flexible with overlap for U.S. business collaboration

About the Role

At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products.

This is not a coordination role.

You will be the first GTM hire, responsible for:

• Product launch execution
• Beta user acquisition
• Positioning & messaging
• Demand generation
• Outreach campaigns
• Launch systems & playbooks

You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.

If you’re someone who:

• Thrives in ambiguity
• Loves building from zero
• Thinks strategically but executes hands-on
• Has launched SaaS products before

This role is a strong fit.

What You’ll Own

Go-to-Market Strategy & Product Launch (Core Focus)

• Own the full GTM strategy and execution for:
  • Product A
  • Product B
• Build launch plans from:
  • Positioning
  • Messaging
  • Campaigns
  • Distribution
  • User acquisition
• Personally execute initiatives instead of delegating them
• Apply learnings from Product A to improve Product B launches

Beta User Acquisition & Outreach

• Identify and recruit beta users
• Execute creative outreach strategies to engage early adopters
• Build meaningful relationships with users and collect feedback
• Drive early product adoption and engagement

Positioning & Messaging

• Develop clear, compelling product positioning
• Craft messaging that communicates:
  • Pain points
  • Value propositions
  • Product differentiation
• Ensure messaging resonates with target audiences and drives action

Launch Campaigns & Growth Assets

• Build:
  • Landing pages
  • Email campaigns
  • User onboarding sequences
  • Launch materials
• Support demand generation and early growth initiatives
• Coordinate with stakeholders and partners to execute launches successfully

Playbook & Process Development

• Document:
  • GTM learnings
  • Launch systems
  • Outreach workflows
  • Performance insights
• Build repeatable GTM frameworks for future launches
• Improve launch efficiency and scalability over time

What Makes You a Strong Fit

• You thrive in startup environments with high ownership
• You are highly execution-focused and move quickly
• You can operate independently without heavy structure
• You are comfortable wearing multiple hats
• You think strategically but execute tactically
• You iterate fast based on feedback and data

Required Experience & Skills

• Proven experience as an early GTM hire (employee #1–5 preferred)
• Experience leading at least one successful SaaS product launch end-to-end
• 4–8 years of experience in:
  • Product marketing
  • Demand generation
  • Growth marketing
  • GTM strategy
• Strong copywriting and messaging ability
• Experience managing:
  • Outreach
  • Campaigns
  • Launch execution
• Experience building scalable systems and processes

Nice to Have

• Experience in early-stage B2B SaaS startups
• Familiarity with:
  • Product-led growth
  • Beta testing programs
  • Founder-led marketing
• Experience with:
  • CRM systems
  • Marketing automation
  • Landing page builders
  • Email platforms
• Strong understanding of startup growth dynamics and GTM experimentation

What a Typical Day Looks Like

• Build and optimize launch plans
• Refine positioning and messaging
• Run outreach campaigns for beta users
• Create landing pages and launch assets
• Analyze user feedback and campaign performance
• Coordinate with leadership and stakeholders
• Document systems and improve launch processes

In short: You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end.

Key Metrics (KPIs)

• Successful product launches
• Beta user acquisition and engagement
• Conversion rates across launch funnels
• Pipeline and demand generation performance
• Speed and quality of GTM execution
• Scalability of launch systems and playbooks

Why This Role Stands Out

• First GTM hire with high ownership
• Direct collaboration with startup leadership
• Opportunity to shape multiple product launches
• Fast-moving, execution-driven startup environment
• Significant growth potential into:
  • Head of Growth
  • Product Marketing Lead
  • GTM Director

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Client Interview with Marketing Leadership
• Offer & Background Verification

Apply Now

If you:

• Love building GTM systems from scratch
• Thrive in startup execution environments
• Know how to launch and grow B2B SaaS products
• Want ownership and direct impact

This role is a strong opportunity to lead high-impact SaaS launches and growth initiatives.