Paid Media Specialist at Pavago in Serbia, Serbia

Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) – Remote

Job Type: Full-Time, Remote Working Hours: U.S. Business Hours Reports To: Marketing Director / Head of Growth

About the Role

At Pavago, one of our clients is hiring a results-driven Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms.

This is not a campaign monitoring role.

You’ll be responsible for:

• Paid media strategy and execution
• Lead generation and customer acquisition
• Campaign optimization
• Budget management
• Landing page performance
• Data analysis and reporting

You’ll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making.

If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth, this role is a strong fit.

What You’ll Own

Google Ads Management

• Plan, launch, and optimize campaigns across:
  • Google Search
  • Display
  • Performance Max (PMax)
  • Local Services Ads (LSA)
• Manage:
  • Keyword research
  • Match types
  • Negative keywords
  • Bid strategies
  • Ad copy
• Monitor budgets, pacing, and campaign performance daily.
• Identify opportunities to improve efficiency and scale successful campaigns.

Meta Ads Management

• Build and optimize campaigns across:
  • Facebook
  • Instagram
• Manage campaigns across:
  • Brand awareness
  • Lead generation
  • Remarketing
• Build and optimize:
  • Custom audiences
  • Lookalike audiences
  • Retargeting campaigns
• Collaborate with creative teams to improve ad copy, images, videos, and creative performance.

Landing Pages & Conversion Optimization

• Work with landing page platforms such as:
  • Unbounce
  • Instapage
  • Similar tools
• Conduct A/B testing on:
  • Headlines
  • CTAs
  • Forms
  • Layouts
• Improve landing page conversion rates through continuous optimization.

Performance Analysis & Reporting

• Build weekly and monthly performance reports.
• Monitor and report on:
  • Cost Per Lead (CPL)
  • Cost Per Acquisition (CPA)
  • Return on Ad Spend (ROAS)
  • Conversion Rate
  • Click-Through Rate (CTR)
• Identify trends, opportunities, and performance issues early.
• Present actionable recommendations backed by campaign data.

Requirements

Must-Have Qualifications

• 3+ years of hands-on paid media management experience.
• Strong experience managing:
  • Google Ads
  • Google Search
  • Performance Max
  • Local Services Ads (LSA)
• Experience managing Meta Ads campaigns end-to-end.
• Proven ability to optimize campaigns based on performance data.
• Experience managing monthly advertising budgets of $50,000+.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns simultaneously.
• Excellent written and verbal English communication skills.
• Comfortable working independently in a remote environment.

Preferred Qualifications

• Experience in:
  • Home services
  • B2B
  • Local service businesses
• Familiarity with:
  • HubSpot
  • CallRail
  • CRM platforms
  • Call tracking systems
• Experience supporting:
  • Multi-location businesses
  • Franchise organizations
• Basic HTML and CSS knowledge for landing page updates.

What Makes You a Strong Fit

• You think in business outcomes—not vanity metrics.
• You treat advertising budgets like your own investment.
• You proactively identify issues before they become problems.
• You continuously test, optimize, and improve performance.
• You stay current on advertising platform updates and industry trends.
• You thrive in fast-paced, performance-focused environments.
• You take ownership of campaign performance from strategy through optimization.

What a Typical Day Looks Like

• Review campaign performance dashboards.
• Optimize bids, budgets, audiences, and creatives.
• Launch new Google and Meta campaigns.
• Monitor campaign pacing and spending.
• Test new ad copy, creatives, and landing pages.
• Analyze campaign data and identify optimization opportunities.
• Build performance reports and recommend growth strategies.
• Collaborate with marketing leadership on campaign priorities.

In short: You’ll drive profitable customer acquisition by continuously optimizing paid media campaigns, improving conversions, and maximizing return on advertising spend.

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Click-Through Rate (CTR)
• Lead quality and revenue contribution
• Budget efficiency and campaign scalability

Why Join Us?

• Own paid media strategy across multiple platforms.
• Direct impact on lead generation and revenue growth.
• Performance-focused environment with measurable outcomes.
• Opportunity to work with modern advertising platforms and tools.
• Fully remote role with long-term growth opportunities.
• Career progression into:
  • Senior Paid Media Specialist
  • Performance Marketing Manager
  • Growth Marketing Manager
  • Head of Paid Media

Interview Process

1. Initial Screening Call
2. Recruiter Interview
3. Practical Assessment (Campaign Strategy & Optimization Scenario)
4. Client Interview
5. Offer & Onboarding

Apply Now

If you’re passionate about paid media, thrive on optimizing campaign performance, and enjoy turning advertising spend into measurable business growth, we’d love to hear from you.