Growth Marketing Manager (Paid + Organic… at Pavago · Brazil

Growth Marketing Manager (Paid + Organic Acquisition) – Remote | U.S. Time Zones

Position Type: Full-Time, Remote

About the Role

We’re hiring a highly execution-focused Growth Marketing Manager to drive scalable growth across both paid and organic acquisition channels.

This is not a coordination or “campaign management only” role.

We’re looking for someone who understands how to:

• Generate pipeline
• Scale qualified lead acquisition
• Improve conversion efficiency
• Turn attention into measurable revenue growth

You will own:

• Strategy
• Execution
• Optimization
• Testing
• Tracking
• Performance across multiple acquisition channels

This role combines:

• Performance marketing
• Organic growth
• Content strategy
• Funnel optimization
• Analytics
• Growth experimentation

If you thrive on: execution + testing + iteration + measurable performance, this role is a strong fit.

What You’ll Own

1. Paid Media Strategy & Execution

• Build and manage campaigns across:
  • Google Ads (Search, PMax, Display, YouTube)
  • Meta (Facebook & Instagram)
  • LinkedIn Ads
  • X (Twitter)
  • Reddit
  • TikTok
  • YouTube
  • Emerging paid channels
• Launch campaigns end-to-end including:
  • Targeting
  • Audience segmentation
  • Tracking
  • Ad copy
  • Creative direction
  • Optimization
• Build full-funnel acquisition strategies focused on:
  • B2B lead generation
  • Pipeline growth
  • Conversion optimization
• Continuously test:
  • Hooks
  • Messaging
  • Creatives
  • Audiences
  • Offers
  • Landing pages

2. Organic & Social Growth

• Own organic growth across:
  • LinkedIn
  • X (Twitter)
  • Instagram
  • TikTok
  • Reddit
  • YouTube
• Develop and execute content strategies aligned with paid acquisition goals
• Test messaging organically before scaling through paid channels
• Build:
  • Audience engagement
  • Brand visibility
  • Inbound demand
  • Community traction
• Identify emerging growth opportunities and platform trends early

3. Optimization & Scaling

• Monitor campaign performance daily
• Optimize for:
  • CPL
  • CPA
  • ROAS
  • CVR
  • Pipeline growth
• Run structured A/B tests across:
  • Creatives
  • Audiences
  • Landing pages
  • Bidding strategies
• Scale winning campaigns while maintaining efficiency
• Adapt quickly to:
  • Platform updates
  • Algorithm shifts
  • Attribution/privacy changes

4. Analytics, Tracking & Attribution

• Own:
  • Google Analytics (GA4)
  • Google Tag Manager
  • Conversion tracking
  • Pixel implementation
  • UTM structures
• Analyze funnel performance across paid and organic channels
• Build clear, insight-driven reporting dashboards
• Translate performance data into actionable growth recommendations
• Identify funnel bottlenecks and optimization opportunities

5. Cross-Functional Collaboration

• Align marketing initiatives with:
  • Sales goals
  • Pipeline targets
  • Revenue objectives
• Collaborate closely with:
  • Designers
  • Content creators
  • Leadership
  • Sales teams
• Improve:
  • Landing pages
  • Messaging
  • Creative performance
  • Funnel conversion rates
• Contribute to broader lifecycle and growth initiatives

Required Experience & Skills

• 3+ years of hands-on growth or performance marketing experience
• Strong platform-native experience with:
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
• Experience running campaigns across:
  • X (Twitter)
  • TikTok
  • Reddit
  • YouTube
  • Multi-channel ecosystems
• Proven success generating:
  • Qualified leads
  • Measurable pipeline
  • Revenue growth
• Deep understanding of:
  • PPC
  • Audience segmentation
  • Funnel optimization
  • Attribution
  • Conversion tracking
• Strong experience with:
  • GA4
  • Google Tag Manager
  • Performance reporting
• Strong copywriting and messaging skills focused on conversion
• Ability to independently:
  • Launch
  • Optimize
  • Scale campaigns

Preferred Qualifications

• Experience with:
  • Organic social growth
  • Content-led acquisition
  • Inbound marketing
• Familiarity with:
  • HubSpot
  • Salesforce
  • Marketo
• Experience managing:
  • Multiple accounts
  • High ad-spend budgets
• Canva or Adobe Creative Suite experience
• Google Ads and/or Meta certifications

What Makes You a Strong Fit

• You are highly execution-oriented
• You think in experiments, not assumptions
• You combine creativity with analytical thinking
• You understand both paid and organic growth loops
• You care about performance outcomes — not vanity metrics
• You move quickly, test aggressively, and iterate constantly
• You thrive in fast-moving environments where ownership matters

What a Typical Day Looks Like

• Review paid and organic performance dashboards
• Launch new campaigns and creative tests
• Optimize targeting, budgets, bids, and messaging
• Analyze funnel performance and conversion bottlenecks
• Collaborate on new creatives and landing page ideas
• Test organic hooks before scaling paid distribution
• Build reports and provide growth recommendations

In short: You are responsible for building and optimizing a scalable multi-channel growth engine that drives qualified pipeline and measurable business growth.

Key Metrics for Success (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Pipeline and revenue contribution
• Organic engagement and inbound growth
• Budget efficiency and scaling performance

Why This Role Stands Out

• Ownership across both paid and organic growth
• Multi-platform growth experimentation
• High-impact role directly tied to revenue growth
• Opportunity to scale campaigns aggressively
• Exposure to full-funnel growth strategy
• Fast-moving, execution-focused environment
• Strong autonomy and creative ownership

Interview Process

• Application Review
• Initial Interview (growth strategy + channel experience)
• Technical Interview (campaign deep dive + live scenarios)
• Final Interview

Apply Now

If you:

• Love performance marketing
• Understand paid + organic acquisition deeply
• Enjoy experimentation and scaling
• Thrive on measurable growth outcomes

This role is a strong fit for marketers who want direct ownership over growth, acquisition, and pipeline performance across modern digital channels