Growth Marketing Manager at Pavago in Costa Rica, Costa Rica

Job Title: Growth Marketing Manager

Location: Remote Working Hours: US Hours

About the Role

We are seeking a Growth Marketing Manager for our client to lead marketing execution, content production, and marketing infrastructure.

This role requires an AI-first marketing mindset and the ability to leverage modern AI tools to improve research, content production, marketing automation, and campaign performance.

The ideal candidate is a hands-on marketing operator capable of independently executing initiatives while integrating AI tools to accelerate marketing workflows and operational efficiency.

You will collaborate closely with designers, developers, and marketing stakeholders to drive consistent organic growth, scalable content production, and efficient marketing systems.

Responsibilities

Social Media Strategy & Content Execution

• Plan and execute organic growth strategies across Instagram, Facebook, LinkedIn, and X (Twitter).
• Develop high-quality marketing content including blog articles, PR content, and marketing assets that support brand visibility and organic growth.
• Leverage AI tools such as ChatGPT, Jasper AI, and Copy.ai for content ideation, captions, marketing copy, and content repurposing.
• Collaborate with designers to create visually engaging content using tools such as Canva.
• Repurpose long-form content across multiple platforms and formats to maximize reach and engagement.
• Manage scheduling and publishing of content using tools such as Buffer or Hootsuite.
• Monitor performance and optimize content based on engagement metrics and analytics.

SEO Strategy & Organic Growth

• Guide the company’s organic search growth through content strategy and keyword planning.
• Develop and execute backlink acquisition strategies to strengthen domain authority and search visibility.
• Manage keyword strategy and organic search performance while performing competitor research and SEO performance analysis using tools such as Ahrefs and SEMrush.
• Collaborate with developers and content teams to ensure website content supports strong organic visibility using tools such as Surfer SEO and Google Search Console.

Website & Content Infrastructure

• Oversee website development projects utilizing ASTRO and headless WordPress.
• Coordinate with developers to ensure websites support marketing campaigns, landing pages, and content publishing.
• Maintain website content updates and continuously improve site performance and content infrastructure.

Marketing Operations & Reporting

• Improve and manage quarterly marketing reports and shareholder reports.
• Support marketing campaigns across email marketing, Google Ads, and revenue operations.
• Track marketing performance and campaign analytics using platforms such as HubSpot and Google Analytics.
• Coordinate execution across marketing, design, and development teams using collaboration tools such as Slack and Asana.
• Ensure marketing initiatives are properly tracked, measured, and optimized.

AI-Driven Marketing Execution

• Leverage AI tools to accelerate content production, research, marketing analysis, and campaign optimization.
• Integrate AI into marketing workflows to increase speed and efficiency.
• Use AI for:
  • content ideation and drafting
  • research and marketing insights
  • marketing automation and workflow improvements
• Continuously experiment with new AI marketing technologies and tools to improve marketing performance.

Must Haves

• Experience in social media management and organic growth strategies across major platforms.
• Strong experience in content creation and content management, including blogs, marketing assets, and digital content.
• Experience coordinating marketing initiatives across design, development, and marketing teams.
• Demonstrated ability to integrate AI tools into marketing workflows to improve marketing productivity and execution speed.
• Familiarity with commonly used AI marketing tools such as ChatGPT, Claude, or Jasper AI.
• Experience using social media publishing and design tools such as Buffer, Hootsuite, and Canva.
• Experience working with marketing platforms such as HubSpot, Google Analytics, and Google Ads.

Interview Process

Initial Screening Call (Pavago)

Introduction, background review, and role alignment.

HR Interview

Discussion with the hiring team focused on marketing execution and strategy.

Final Interview

Final alignment discussion and role expectations.

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