Graphic Designer + Landing Page Developer at Pavago · Colombia

🎨 Graphic Designer & Landing Page Developer (Conversion-Focused) – Remote | EST Preferred

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours (EST Preferred)

🚀 About the Role

At Pavago, one of our clients is hiring a Graphic Designer & Landing Page Developer to create high-performing creative assets and conversion-focused landing pages that directly impact campaign performance and lead generation.

This is not a traditional graphic design role.

You will:

• design ad creatives
• build landing pages
• optimize user experience
• improve conversion rates
• launch pages independently
• support growth and marketing campaigns

This role sits at the intersection of:

• design
• performance marketing
• UX/UI
• conversion optimization

The ideal candidate understands that strong design is not just about aesthetics — it’s about driving measurable business results.

If you can both design and build landing pages independently while thinking in terms of funnels, user behavior, and conversions — this role is a strong fit.

🔥 What You’ll Own

Creative Design Execution

• Design high-performing digital marketing assets including:
  • ad creatives
  • social media graphics
  • banners
  • email visuals
  • promotional graphics
• Maintain strong visual consistency across campaigns and brands
• Translate campaign messaging into clean, engaging, conversion-focused visuals
• Support marketing initiatives with performance-oriented creative execution

Landing Page Design & Development

• Design modern, responsive, conversion-focused landing pages
• Build and launch pages using:
  • Webflow
  • Framer
  • or similar no-code / low-code platforms
• Ensure pages are optimized across:
  • desktop
  • tablet
  • mobile devices
• Independently manage landing page launches from concept → production

UX/UI & Conversion Optimization

• Improve layouts, user flows, and page structure for:
  • clarity
  • engagement
  • conversions
• Apply UX/UI best practices across:
  • landing pages
  • forms
  • CTAs
  • visual hierarchy
• Continuously optimize landing pages based on:
  • performance insights
  • user behavior
  • campaign goals
• Support A/B testing and CRO initiatives when applicable

Collaboration & Campaign Execution

• Collaborate closely with:
  • marketing teams
  • copywriters
  • leadership
  • campaign stakeholders
• Execute campaign ideas quickly while maintaining high-quality standards
• Manage multiple projects simultaneously while meeting deadlines
• Update and iterate on existing pages and creative assets regularly

📊 What Success Looks Like

• Landing pages launch quickly and accurately
• Creative assets improve campaign performance and engagement
• Pages are responsive, polished, and conversion-focused
• Brand consistency remains strong across all deliverables
• Design execution directly contributes to:
  • conversion rates
  • lead generation
  • campaign performance

🧠 What Makes You a Strong Fit

• You understand how design impacts conversions and user behavior
• You can independently design and launch landing pages
• You think in:
  • funnels
  • user journeys
  • engagement
  • performance
• You balance creativity with execution speed
• You maintain strong attention to detail and visual consistency
• You thrive in fast-paced marketing environments

✅ Must-Have Requirements

Design & Creative Skills

• Proficiency in at least one design platform:
  • Figma
  • Adobe XD
  • Sketch
• Strong portfolio showcasing:
  • landing pages
  • paid ad creatives
  • digital marketing assets
  • conversion-focused design work
• Strong understanding of:
  • UX/UI principles
  • responsive design
  • visual hierarchy
  • user behavior

Landing Page Development

• Hands-on experience building landing pages using:
  • Webflow
  • Framer
  • or similar platforms
• Ability to independently:
  • design
  • develop
  • launch landing pages
• Experience optimizing pages for:
  • mobile responsiveness
  • performance
  • conversions

Execution & Workflow

• Ability to manage multiple projects independently
• Strong communication and collaboration skills
• Detail-oriented with high design standards
• Comfortable working remotely in fast-paced environments

⭐ Nice to Have

• Experience in:
  • performance marketing
  • growth-focused teams
  • paid media environments
• Understanding of:
  • A/B testing
  • CRO
  • SEO best practices
• Basic front-end development knowledge:
  • HTML/CSS
  • React
  • Next.js
• Familiarity with:
  • Git/GitHub
  • advanced prototyping tools
  • animation or motion design

🛠️ Tools & Platforms

• Figma
• Adobe XD
• Sketch
• Webflow
• Framer
• Canva
• HTML/CSS
• GitHub
• Google Workspace

📅 What a Typical Day Looks Like

• Design ad creatives and campaign visuals
• Build and launch landing pages
• Optimize layouts and conversion flows
• Collaborate with marketing teams on campaign direction
• Update and improve existing pages and creative assets
• Test responsiveness and usability across devices
• Manage multiple design and development deliverables simultaneously

In short: You create and launch high-performing landing pages and marketing creatives that directly improve engagement, conversions, and campaign performance.

📈 Key Metrics for Success (KPIs)

• Landing page conversion rates
• Speed and accuracy of landing page launches
• Quality and consistency of creative assets
• Campaign performance improvements tied to design execution
• Ability to manage multiple deliverables efficiently
• Responsiveness and usability across devices

🌟 Why This Role Stands Out

• Strong ownership across both design and development
• Direct impact on marketing performance and lead generation
• Opportunity to work on:
  • landing pages
  • performance campaigns
  • conversion optimization
  • digital brand experiences
• Blend of:
  • creative design
  • UX/UI
  • growth marketing
  • technical execution
• Opportunity to grow into:
  • Senior Designer
  • CRO Designer
  • Growth Designer
  • Creative Lead
  • Webflow / Framer Specialist

🧪 Interview Process

• Initial Screening Call
• Recruiter Interview
• Client Interview
• Offer & Onboarding

👉 Apply Now

If you:

• love creating high-performing landing pages
• understand design from a conversion perspective
• enjoy combining creativity with execution
• can independently launch polished, responsive pages

this is a strong opportunity to work at the intersection of design, marketing, and growth.