Graphic Designer - Brand & Marketing Campaigns at Pavago · Pakistan

Graphic Designer (Branding, Marketing Campaigns, Social & Ads) – Remote | Pakistan

Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours Location: Pakistan

About the Role

We’re hiring a Graphic Designer to own brand visuals and marketing creative across digital and print channels.

This is not just a task-based design role. You’ll be responsible for:

• Translating marketing ideas into strong visual assets
• Maintaining brand consistency
• Supporting campaigns that drive engagement and performance

If you can combine brand thinking with execution speed — this role is built for you.

What You’ll Own

1. Marketing & Campaign Design

• Design visuals for:
  • Social media
  • Email campaigns
  • Ads and presentations
• Create high-quality assets that support marketing and sales initiatives
• Design creatives optimized for:
  • Engagement
  • Click-through
  • Brand recall

2. Brand Identity & Consistency

• Build and maintain:
  • Brand guidelines
  • Typography
  • Color systems
  • Visual identity
• Ensure consistency across all platforms and formats
• Strengthen brand recognition across campaigns

3. Digital Design

• Create:
  • Web banners
  • Landing page graphics
  • Digital ad creatives
• Optimize assets for:
  • LinkedIn Ads
  • Meta Ads Manager
  • Google Display Network

4. Print & Marketing Collateral

• Design:
  • Brochures
  • Flyers
  • Posters
  • Event materials
• Ensure print-ready formats and high-quality outputs

5. Motion & Creative Enhancements

• Create:
  • Simple animations
  • GIFs
  • Motion graphics
• Use tools like:
  • Adobe After Effects

6. Collaboration & Execution

• Work with:
  • Marketing
  • Product
  • Sales teams
• Align visuals with messaging and campaign goals
• Incorporate feedback quickly and effectively

7. Asset Management & Delivery

• Package and deliver files in:
  • AI, PSD, PNG, PDF formats
• Maintain clean and organized asset libraries
• Ensure easy access and reusability of assets

What You Bring

• 2+ years of professional graphic design experience
• Strong portfolio showcasing:
  • Branding work
  • Marketing creatives
• Advanced proficiency in:
  • Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Experience designing for:
  • Digital + print
• Strong visual storytelling and attention to detail
• Ability to manage multiple projects and deadlines

Nice to Have

• Motion design or video editing experience
• Familiarity with:
  • Figma
  • Canva
• Background in:
  • SaaS
  • Marketing agencies
  • E-commerce
• Understanding of:
  • Marketing KPIs (CTR, engagement, conversions)

What a Typical Day Looks Like

• Review design requests and campaign briefs
• Create marketing and brand assets
• Collaborate with teams on messaging alignment
• Revise designs based on feedback
• Prepare files for delivery and campaigns
• Organize and maintain asset libraries

In short: You ensure the brand looks consistent, professional, and high-performing across every touchpoint.

Key Metrics (KPIs)

• On-time delivery of design tasks
• Minimal revision cycles
• Stakeholder satisfaction
• Consistent brand application
• Campaign performance impact (CTR, engagement)
• Organized asset management

Why This Role Stands Out

• Ownership of brand and campaign visuals
• Exposure to marketing, product, and sales initiatives
• Opportunity to influence brand growth
• Work with modern tools and collaborative teams
• Remote flexibility aligned with U.S. clients

Interview Process

• Initial Screening
• Portfolio Review
• Client Interview
• Final Interview

Apply Now

If you’re a designer who:

• Understands both branding and marketing execution
• Can manage multiple projects without losing quality
• Takes ownership of visual output

We’d love to see your portfolio.